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Analysts estimate iPad sales up 10 percent year-on-year, to 25M last quarter

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A couple of days after Fortune did its roundup of analyst estimates of iPhone sales, it has now done the same for the iPad, with the average forecast coming out at 25M sales in the final quarter of last year (Apple fiscal Q1) – up 10 percent from the previous year.

iPads were a more challenging market to forecast, observes Fortune‘s Philip Elmer-Dewitt:

The iPad Air didn’t ship until Nov. 1, missing one third of the quarter; the new iPad Mini (with Retina display) showed up 12 days later and was in short supply all the way through Christmas … 

The full story of the success of the new iPad Mini in particular will likely not be known until the end of the next quarter.

A CIRP survey suggested that the new iPads were selling well, with the iPad Air and Retina iPad Mini between them accounting for 57 percent of all iPad sales. Analytics data released a few days after the iPad Air went on sale suggested that early usage was outpacing previous models four-to-one.

If you want to see how the individual analysts did, here’s your cut-out-and-keep guide ready for Apple’s earnings call on Monday. We’ll of course be providing a live blog.

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Comments

  1. On the graph, the last bar is from Q4, 2014.
    But thanks for the numbers. They help to grasp a much needed general feeling before the earnings come out!

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Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!


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