In less than 2 days, over 3 million iTunes users downloaded U2’s newest single, Invisible, for free, which helped push Bank Of America’s donation to the Global Fund past $3 million. The song was downloaded more than 1 million times in just the first hour after the commercial originally ran.

Truly showcasing the reach of a Super Bowl ad, these staggering results dwarfed Bank Of America’s initial pledge of up to $2 million. Starting today, ‘Invisible’ will be available for $1.29 on iTunes with all proceeds going to support the fight against AIDS.

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

One Response to “Free iTunes downloads of U2’s ‘Invisible’ net $3 million to support (RED) AIDS work”

  1. I thought it was CAPPED at $2,000,000