This ‘Game Before the Game’ commercial is shorter and ‘beats’ the one that Apple CEO Tim Cook said captured the World Cup perfectly. It began airing last night and will only be available on Beats music.
The strategy of Beats releasing music exclusively was a possibility surmised following Apple’ $3 billion purchase of Beats on May 28th which also included Beats co-founder and former Interscope Records Chairman Jimmy Iovine joining Apple. In fact, will.i.am, a Beats co-founder with a stake in the company, said in a recent Billboard interview that he had raised that very possibility a year ago to Iovine.
Less LeBron in this one too.