Samsung Salter

Samsung’s latest ad entitled “Every Day is Day One” is really, really nice. The cinematography is top notch and the soundtrack makes it even richer (a cover of David Bowie’s “Absolute Beginners”). It features Samsung’s Galaxy phone and Samsung’s Galaxy Gear smart watch without being embarrassingly tacky, and it was done in partnership with the Association of Surfing Professionals (ASP) as Samsung Mobile is a global partner.

9to5-image 2014-07-23 at 10.43.44 AM

The only issue is competitive professional surfer Kelly Slater cameos in the ad with his Samsung sponsorship clear in the shot seen above, and Kelly Slater is a proud iPhone owner just like you and me. 😎🌊📱

Kelly Slater iPhone tweets

Kelly Slater iPhone tweets

Despite the mixed affiliation, the ad really is a great one. More of this and less focusing on Apple might go a long way… you never know. Anyway, be sure to check out the full ad over at 9to5Google.

9to5-image 2014-07-23 at 10.45.23 AM

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15 Responses to “Samsung actually makes a solid ad, too bad new spokesperson Kelly Slater is an iPhone user”

  1. is samsung so cheap to not give the top players in the league at least a samsung smartphone ?
    in the world championship soccer, every player HAD to wear sony headphones
    neymar jr. got a fine for wearing his beats headphones
    but you can’t blame sony here
    they gave every player one set of headphones…

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    • Samsung probably did, but they won’t use them.

      Like

    • Tim Jr. says:

      Most athletes actually like the smaller form factor of the iPhone, since … you know, they are easy to pocket, not in the way and can focus on the athletics. Phablets just don’t work as well while competing, they get in the way, screens get busted easier, etc. Much of the equipment for it will work from one generation of iPhone to another as well.

      Will be interesting to see where things go when Apple releases the 2 new iPhones.. I think most will go for the 4.7″.. might even see some sticking to 4″.. wouldn’t surprise me..

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      • Not all athletes. I know Corey Wootton who loves Apple products, but perfers bigger devices. I met Brandon Marshall the other day and found him wearing Galaxy Gear and he had a Samsung Galaxy phone.

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    • moofer1972 says:

      They give away gear all the time. They just don’t use it.

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  2. Th3Observist says:

    Surprising what people will do for money even in they don’t necessarily believe in the company. Anyways, interesting find nevertheless.

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  3. Collider says:

    Samsung sponsors the ASP contests, and can use whatever footage they want from those contests. They sneakily make it look like Slater is their spokes dude, but you notice he’s never without his contest jersey. No matter what they’re paying for the contest sponsorship, they’re getting Slater for cheap. They also threw a shot of Medina in there just in case he takes the title this year (a distinct possibility, if he can ward off Fanning).
    Even on a well shot ad like this, Samsung shows it’s true dishonest nature… they can’t help themselves.

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  4. jrox16 says:

    Kelly is an iPhone lover/user… You would would think Samsung would pick Galaxy using celebs to be in their ads. Makes me wonder then, are there no celebrities beyond LeBron James that actually want to use Samsung phones if they aren’t paid to sponsor them??

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  5. yuniverse7 says:

    To be fair, the ad was cool, but it really didn’t relate to anything samsung. Sure, it showed some gears from samsung, but it didn’t resonate with the image of Samsung at all.

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  6. Get over it people. Tiger Woods doesn’t drive a Buick. Michael Jordan doesn’t only wear Hanes underwear. Give it a rest.

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  7. spiralynth says:

    >> Most athletes actually like the smaller form factor of the iPhone, since …

    Well, there is the Galaxy S4 Mini (and the upcoming S5 counterpart), not to mention a plethora of other smaller form-factor non-iOS phones. So, methinks if these small form-factor likin’ athletes really wanted to, they’d go with one of myriad of Androidal / Windowsal options.

    I think it’s more about the amoré for the Apple than the smallness of the form factor.

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