Apple TV mid 2014 screen

A new report from The Information published today discussing the next generation of Apple TV says the new set-top box won’t be ready for prime time until at least 2015. This expectancy timeline aligns with previous 9to5Mac reporting on the Apple TV development progress.

According to the report, Apple employees managing the project have informed Apple TV engineers working on the next generation set-top box that it is currently not expected to reach completion in time to debut in 2014.

The new Apple TV product, which is said to tackle content access more aggressively than the current product offered, is taking longer than previously expected due to deals with cable companies as well the Comcast-Time Warner Cable merger currently pending.

The report specifies that industry partners, however, believe the scope of Apple’s project as a whole is to blame for the current development pace.

That’s Apple perception, to be sure. On the content side, cable executives and TV programmers say Apple has bit off more than it can chew and deny they’re the holdup. They say Apple needs permission from multiple types of rights holders to create the service it wants to offer.

9to5Mac reported earlier this year that Apple has been meeting with TV providers to discuss the development of its updated Apple TV with Siri-powered voice control, and that its launch could be slated for next year.

The new update could also support new types of content such as apps. The new version of the Apple TV software is said to be in development alongside the aforementioned iOS 8.1 release, so it seems likely that the two systems will launch in tandem late in 2014 or early next year.

You can read the report in full at The Information.