Sprint’s plans to buy out the U.S. arm of T-Mobile from Deutsche Telekom came to an end today, the Wall Street Journal reported. According to the Journal, Sprint’s leadership was concerned that it would be too difficult to get United States regulators to agree to the merger.
The announcement is not yet official, but is said to be planned for Wednesday. If the merger had suceeded, the two companies would have united under the Sprint banner, possibly abandoning all of the “un-carrier” moves made by T-Mobile in recent years, including free one-week iPhone test drives on the network and unlimited music streaming on a variety of services.
T-Mobile CEO John Legere has often been openly critical of his competition, including Sprint and its new “Framily” plan:
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Sprint has been attempting to revitalize its own network, which it has marketed as “America’s newest network” in recent ads, and according to the Journal’s report now believes that it is now more capable of surviving on its own.
Update: Sprint has yet to announce plans to stop pursuing T-Mobile, however the wireless carrier just named a new CEO.
OVERLAND PARK, Kan. (BUSINESS WIRE), August 06, 2014 – Sprint Corporation (NYSE:S) today announced that its Board of Directors named Marcelo Claure as the company’s next President and Chief Executive Officer, effective August 11. Claure, 43, joined the Sprint Board of Directors in January and is the Founder and CEO of Brightstar Corp., a subsidiary of SoftBank Corp. As President and CEO, Claure’s first priority will be to continue the build out of Sprint’s network by leveraging its strong spectrum holdings as well as ensuring that Sprint always maintains truly competitive offers in the marketplace.
Since founding Brightstar in 1997, Claure has grown the company from a small Miami-based distributor into a global business, with $10.5 billion in gross revenue for the year ended in 2013. Brightstar has become the world’s largest specialized wireless distributor and a leading provider of diversified services to the wireless industry. Claure was selected as a Young Global Leader by the World Economic Forum, highlighting exceptional global leaders 40 years of age or younger. Throughout his career, Claure has received several Entrepreneur of the Year and CEO of the year awards.
“Marcelo is a successful entrepreneur who transformed a start-up into a global telecommunications company. He has the management experience, passion and drive to create the strongest network and offer the best products and services in the wireless industry,” said Sprint Chairman Masayoshi Son. “While we continue to believe industry consolidation will enhance competitiveness and benefit customers, our focus moving forward will be on making Sprint the most successful carrier.”
“I’ve had the unique opportunity to spend the past few months actively engaging with Sprint’s Board, management team and front-line employees,” said Claure. “I am honored to have the opportunity to now lead the Sprint team as we mobilize to become the wireless carrier of choice in the U.S. In the short-term, we will focus on becoming extremely cost efficient and competing aggressively in the marketplace. While consolidating makes sense in the long-term, for now, we will focus on growing and repositioning Sprint.”
Claure will resign his position at Brightstar effective August 11 and SoftBank announced it would acquire Claure’s remaining interest in the Company.
Claure succeeds Dan Hesse, who joined Sprint as President and CEO in December 2007 and led the company through a series of acquisitions, including the merger with SoftBank, and a multi-year overhaul of its nationwide network, including the shutdown of the Nextel network. Hesse received Corporate Responsibility Magazine’s Lifetime Achievement Award in 2013 and was named by Glassdoor in 2014 as being among the highest-rated CEOs by employees, and twice received Wireless Week’s Leadership Award. In 2014’s American Customer Satisfaction Index, Sprint is the most improved U.S. company in overall customer satisfaction, across all 43 industries, over the last six years.
“I’m proud of the resilience of Sprint’s people during a difficult transformation and I’m optimistic about how they will build on a foundation of innovation to succeed in the future,” Hesse said. “It’s been an honor to have led such dedicated teammates for more than six-and-a-half years. Marcelo has been a great addition to Sprint’s Board and his entrepreneurial background, business savvy, industry experience and strong relationship with Masayoshi Son make Marcelo an excellent choice to lead Sprint going forward.”
“Dan has guided Sprint through a challenging period and has built a solid foundation for future growth. The Board sincerely appreciates his leadership,” said Son.
Claure will be based at Sprint headquarters in Overland Park, KS, and plans to relocate to the Kansas City area.
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Thank goodness. I believe this U.S. market benefits from a company making such bold moves and it doesn’t need even less competition than it has.
That doesn’t make sense. T-Mobile is getting plenty of customers, yes, but it’s revenue has been dropping even faster b/c of those moves. It did those things to attract attention and make it more appealing to a buyer. It’s not sustainable for the long haul
If they are dropping revenue give them a few years and all the un-carrier stuff will have passed and their prices will go up again. It all depends of if and how long T-Mobile can sustain itself with lower and lower profit margins. If they get enough customers to make up the difference then they might be able to sustain the un-carrier movements.
http://online.wsj.com/articles/t-mobile-us-swings-to-profit-adds-customers-1406802366?mod=yahoo_hs
I don’t know what you’re talking about, T-Mobile is turning profits already.
Indeed, but I would hope the uncarrier moves are designed to get people to take notice of T-Mobile, get them in the door, and grow their customer base so that the investment in building an admirable image and building their customer base pays off over time and the grow as a telecom provider.
I personally have my doubts merging with Sprint was the answer.
In addition (sorry, can’t edit), IMO there’s little argument that this market needs an “uncarrier”. It is a shame how poor the overall value of service is in this country compared to other parts of the world.
I love how there’s government concern when it comes to mobile network competition, but absolutely nothing when it comes to Communist-cast gobbling up TimeWarner. I guess Sprint and ATT don’t line enough pockets in the capital.
I totally agree. The ISP situation in this country is pathetic at best.