Microsoft today is rounding out its portfolio of apps for iOS with a new program called Snipp3t. The awkwardly named free app is essentially Microsoft’s solution for stalking celebrities like Justin Bieber, Katy Perry, and Miley Cyrus. As Microsoft explains:
SNIPP3T (pronounced “snippet”) is an app that lets you stay up-to-date on the celebrities you care about most. Building on Bing’s massive knowledge repository containing information on billions of people, places and things, we were inspired to build a custom app specifically targeting one of the areas we know people search for most often – famous people. Whether we admit it or not, most of us love to follow what’s going on with our favorite celebrities. From social media, YouTube, entertainment news sites and celebrity bloggers, there’s certainly no shortage of sources out there. Unfortunately, today we have to jump from site to site or toggle through a galaxy of apps to get the full scoop. While we can find the big stories, it can be difficult to see how different snippets of news are related to one another.
Using the database at the core of the Bing search engine, the app can track approximately 10,000 various celebrities and provide news updates, photos, and videos. The app also lets you connect to other fans tracking the same celebrities.
As for me, I won’t be downloading this app, I’ll stick to catching TMZ on TV while channel surfing every now and then. But if keeping tabs on Bieber’s latest egg throwing incident or Kanye West’s latest fight at LAX is your thing, this app may suit your needs.