Update: Apple has posted an official version of this video to its YouTube channel. See the video below.

Apple CEO Tim Cook took up his marketing chief’s call to participate in the Ice Bucket Challenge to raise awareness for ALS during the company’s beer bash earlier tonight. During the party, which is part of Apple’s week of diversity-focused events, Cook took the stage to have a bucket of ice-cold water poured over his head.

As we reported last night, Phil Schiller was the first member of the Apple executive team to take the charity-focused challege, and petitioned Tim Cook to do the same. The two join other tech executives such as Mark Zuckerberg and Satya Nadella in helping raise awareness and money for ALS.

You can check out the video of Cook being doused below. Afterwards, Cook issued the challenge to Disney’s Bob Iger, new Apple recruit Dr. Dre, and musician Michael Franti, who actually dumped the water on Tim.

Franti got the bucket moments later

Tim Cook giving Michael Franti the Ice Bucket Challenge 💧😨

A video posted by Stephen Murphy (@tw0b1t) on

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One Response to “Tim Cook takes up Phil Schiller’s Ice Bucket Challenge during diversity week beer bash (Video)”

  1. He even posted it on twitter!