There’s a new little feature tucked away in the latest Snapchat update that allows users to share their own Snapchat URL with others. The new URL is much more user-friendly as it is something you could easily copy and paste directly into messages and profile bios all around the web. Previously, Snapchat heavily relied on username search and QR code-based cards for this purpose.

Snapchat continues to find newer avenues that make adding friends easier. This URL is the newest in username sharing on top of manually adding by username, from the address book, by Snapcodes, or even just from nearby based on location.

When clicking any of these new Snapchat add URLs, Safari launches and requests to open Snapchat, and once the user accepts, Snapchat loads and the new user is added.

You can grab the latest version of Snapchat for iPhone from the App Store.

Snapchat (Add Friends) view

(Via The Next Web)