Nielsen Survey: iPad, iPod Touch, iPhone are the three most desired consumer products among kids this holiday season

According to a survey done by Nielsen, kids in the U.S. are Apple crazy for the holidays this year. Apple’s iPad tops the list as the most desired consumer electronic among kids between the ages of 6-12 with 44% of kids showing interest in the device. The iPod Touch and iPhone also come in right after as 2nd and 3rd most desired products. In 2010 the same survey was taken among this age group, and although all three of these products made it onto the list, only the iPad and iPod Touch got into the top 5. Read more

Does Apple have to kill the iPod?

Will the touch turn into an iPhone, the Classic be killed by iCloud and the Shuffle and Nano be morphed into wearable/iWatches?


from Wikipedia, data to Q2 2011

Out of Apple’s incredibly successful product lines, the iPods are the only one dropping numbers and revenue (above, mostly to iPhone and iPad, not the competition). Analysts as well as Apple forecast iPod sales drops close to 20% this quarter over the year ago quarter, which is an acceleration of the previous year to year drop. Apple’s very nature is to only go after lucrative expanding markets so there could be some motivation to cut or revamp the iPod lineup.

There’s been some talk of Apple killing the iPod touch at next month’s iPhone 5 announcement, which happens to be smack dab on top of the release window of every iPod announcement of the past 5 years. The idea is that if a “cheap” iPhone is made to cost less than $300, what is the point of having an iPod touch alongside it only a few bucks cheaper? Indeed, having the iPhone event during the normally scheduled iPod event could indicate some sort of new branding/pairing or at the very least a new release schedule. Interestingly, we’ve heard there are global constraints on iPhone 4 happening globally, but not on iPods ahead of September…
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