Shown during its media event last month, Apple posted a new iPod advertisement online. It has also been appearing on television. The ad, titled “Bounce”, highlights the various new designs in Apple’s iPod lineup and the choice of colors it now offers.
In case you are wondering how these iPods really bounce, we have the first iPod touch drop test below:
Out of Apple’s incredibly successful product lines, the iPods are the only one dropping numbers and revenue (above, mostly to iPhone and iPad, not the competition). Analysts as well as Apple forecast iPod sales drops close to 20% this quarter over the year ago quarter, which is an acceleration of the previous year to year drop. Apple’s very nature is to only go after lucrative expanding markets so there could be some motivation to cut or revamp the iPod lineup.
There’s been some talk of Apple killing the iPod touch at next month’s iPhone 5 announcement, which happens to be smack dab on top of the release window of every iPod announcement of the past 5 years. The idea is that if a “cheap” iPhone is made to cost less than $300, what is the point of having an iPod touch alongside it only a few bucks cheaper? Indeed, having the iPhone event during the normally scheduled iPod event could indicate some sort of new branding/pairing or at the very least a new release schedule. Interestingly, we’ve heard there are global constraints on iPhone 4 happening globally, but not on iPods ahead of September… Read more
Australian readers are reporting that Apple’s iPods had dropped in price up to AU$50. 3rd party retailers haven’t all reflected the price drops. Full price details below. Anyone else seeing a price drop out there?