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Eye-Fi announces software for direct camera-to-Mac transfers

Wifi-equipped cameras have long been one of those things that promise more than they deliver. In theory, you can take a photo on your camera and have it instantly and wirelessly transferred to your Mac. In practice, not so much. You either need to go via an iOS device, or go via a router with ridiculously-convoluted networking configuration required to make it work. 

Eye-Fi seems to be getting one step closer to the theory, announcing beta software at the Showstoppers CES event that allows photos to be sent direct from camera to Mac. The beta version is free, though you have to register for the company’s labs project to get access, but it seems the release version will be chargeable.

The app is only compatible with Mobi cards – earlier versions won’t work. Hopefully the reliability of the cards has improved since I last tried them.

Review: Eye-Fi Mobi, a cool idea let down by poor reliability

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An increasing number of cameras these days have wifi built-in, allowing instant viewing of photos on your iPhone or iPad, and from there instant sharing on Facebook, Twitter, Flickr and so on. Which can leave those of us with less sociable cameras feeling a little left out in the cold.

Eye-Fi has offered solutions to this for some time, in the form of wifi-equipped cards that you can insert into your older or pro camera and transmit the images to a PC or Mac. This approach worked, after a fashion, but had two big problems. First, setup was far from easy, and second, transmission was via a wireless router. Fine at home, where you probably didn’t need it, not so fine when out & about, where you probably did.

This was the problem the Eye-Fi Mobi set out to solve: a $50 (8GB) or $80 (16GB) SD card that transmits photos direct to an iOS device running the free Eye-Fi app, with no router required. I decided to give it a try … 
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New Eye-Fi Mobi SD card transfers digital camera content to iPhone/iPad instantaneously via built-in WiFi

Many casual photographers have been reaching for their smartphones over their digital cameras recently for the convenience of social media integration and other sharing options. Eye-Fi has long offered photographers the option to transfer high-quality media from standalone cameras to personal computers and mobile devices but required intermediary WiFi hotspot access – a major obstacle for photographers shooting on location outdoors and in remote locales.

Today, Eye-Fi announced the “Eye-Fi Mobi,” which instantaneously beams new photos and content from digital cameras (without WiFi capabilities) to your favorite mobile device. “Simply replace any camera’s standard SD card with Mobi, and just two quick steps later, the camera’s photos instantly appear on the selected iOS or Android smartphone or tablet.”

The Eye-Fi Mobi puts beautiful, high-quality images on your mobile device ready to be uploaded to Facebook, Twitter, Instagram or any other social network.  The built-in WiFi means you’ll never have to seek out network access to transfer your pictures.  Setup does not require a computer, account or cloud.  Just download the Eye-Fi mobile app to get started.

Eye-Fi Mobi is available now in two flavors; 8GB ($50), 16GB ($80).

Last minute gift reviews for Apple lovers

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As we close out the year and approach Christmas, here is a quick review of some stellar items we have reviewed over the past few months.

Audyssey Lower East Side Speakers.  Truth be told, we were interested in the Airplay-enabled Lower East Side Audio Dock Air that seems to have been struck by production delays.  In the meantime, we are in love with the standalone LES powered speakers (right).  Very simple I/Os and almost perfect desktop-level sound makes these incredibly good for the small room or workspace.  Sure, they will fill up a medium sized room, but you will find much larger/expensive setups for that.  $199 Amazon. Bonus: If you want Airplay functionality, throw in a $95 Apple TV and an Optical cable.

Doxie Go Wireless scanner: The magic is putting an Eye-Fi card in the SD card slot that allows automatic Evernote/flickr Cloud synchronizing.  I use this at the front of my house without a computer where mail comes in.  Important stuff is run through the scanner and sent to the Cloud before it hits recycling.  Standalone Cloud scanners are the future.  It also does traditional Desktop scanning via USB. ($150-200 at Amazon.)

Atari Arcade. This little plastic iPad “dock” (does not work with iPhone 4) adds a joystick to the 100 Atari applications for $15 app (at present no other games support this – but more are planned). The quality is good and the gaming is certainly nostalgic.  It was fun to teach my kid the games I played when I was his age (which is probably why this thing is such a hit).  It would have been much better with a pass thru charger and landscape options.  Still, fun. ($59.99 Amazon) iCade is a more expensive option.

iHelicopter.net sent us a review unit after we showed their latest preview of their missile-shooting iHelocopter. After a few weeks of playing with this iOS device controlled (through an earphone dongle) helicopter, I can say it works as expected.  I have only used it inside but it has survived a lot of hard “landings” as well as direct hits on the ceiling and walls. The reason this one is so notable is that it shoots missiles through a spring-loaded system.  Yes, this works and with the gyroscope going, it is easy to hit your target.  ($69 shipped free globally.)

Logitech Tablet speaker.  Initially we were down on this little gadget because, let us face it, it is not a “looker”.  However, after playing with our review unit for a number of weeks, it has come in handy on a number of occasions and it produces impressive sound considering its size and portability. It clips to your iPad, is charged via USB and plugs into the headphone jack. The rechargeable batteries last for 8 hours. (Amazon – as low as $22)

Western Digital TV Live. Sure Apple TV does 90% of what this thing does, but if you want stuff like Hulu Plus, Spotify, Facebook or compatibility with DLNA and non- iOS compatible videos, this little $90 1080P TV works great. It also has a full sized USB port for hooking directly into USB Sticks, wireless keyboards, and hard drives.  ($89.99 – Amazon.) Also, consider Roku devices that start at $45.

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