PR March 17

AAPL: 105.80

-0.17
Stock Chart

When the celebrity nudes story broke back in 2014, it was headline news in the mainstream media. The story was that ‘iCloud had been hacked.’ The truth, of course, was a little different. As we suspected at the time, and Apple later confirmed, the ‘hack’ wasn’t really any such thing. A combination of two techniques were used to gain access to the iCloud accounts.

First, phishing: sending emails designed to look like they were from Apple asking the celebrities to login to their accounts, and directing them to a fake website made to look like the real thing. Second, guessing the answers to security questions – something easier to do with celebrities given the amount of biographical information available in the public domain.

That’s not to say Apple was entirely blameless. iCloud did not, at the time, offer two-factor authentication. Given that an iCloud backup is a near-complete copy of all the data stored on an iPhone, that was something which should have been included from the start. But the bottom-line is that iCloud itself wasn’t really hacked in any meaningful sense of the word.

It was this week confirmed that phishing was the approach taken by the main offender in this case. In other words, nothing whatsoever to do with iCloud security. This news hasn’t resulted in a single headline in the mainstream media. The average non-tech person out there still believes ‘iCloud was hacked’ …

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PR February 22

AAPL: 96.88

0.84
Stock Chart

As Apple looks to continue to expand the content available on the new fourth-gen Apple TV, Variety reports that the company has hired a former Viacom publication relations representative to handle content relations for the Apple TV.

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PR February 17, 2015

9to5toys 

PR August 31, 2014

 

AnandTech founder and EiC Anand Shimpi announced last night via a post on the site that he had decided to retire from technology journalism, but didn’t specify what he’d be doing instead. Today, Re/code reports that Shimpi will be going to Apple, as confirmed by the tech firm’s representative, though his exact role is still unknown.

Earlier this year AnandTech’s Brian Klug also left the site for a role at Apple with a focus on building mobile processors for the company’s iOS lineup. It’s possible and perhaps likely that Shimpi will be taking up a similar role in quality assurance or marketing.

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PR February 5, 2013

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