Nuance launches ‘Voice Ads’ platform to bring a Siri-like experience to mobile advertising

If Nuance gets its way with the just announced ‘Voice Ads’ mobile advertising platform, soon every mobile ad could include Siri-like functionality that lets you communicate with and ask questions about the product being advertised.

Nuance, the company behind the voice recognition module now used in Apple’s Siri, today announced a new project to bring its voice recognition technology to the mobile advertising world. The basic concept of the new platform, which Nuance made available through an SDK for advertising companies, is to bring a two-way, interactive conversation to mobile ads. As highlighted by Nuance in the video above, ads that implement the Voice Ads platform will allow users to engage in a Siri-like conversation with an advertisement:

Nuance Voice Ads gives mobile advertisers and creative agencies an opportunity to go beyond the limitations of the four-inch mobile device screen and create a conversation with consumers through the power of voice recognition. Voice Ads finally creates an opportunity for brands to deepen the relationship with their consumers, with targeted interactive ads that deeply engage their core audience – much in the way that the world’s most popular mobile personal assistants have deepened consumers’ relationship with their mobile phones.

In the demo above, Nuance shows an advertisement for a fictional deodorant brand that uses a magic 8-ball theme to answer any question that users might have. The ad of course ends in a pitch for the product in question, as you might expect. Other ads could allow users to ask specific questions about a product’s release date or specs…
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Apple working on advanced 3D cameras with object and gesture recognition

This is not the first time an Apple patent has surfaced relating to three-dimensional camera technologies. A previous patent highlighted advanced 3D object recognition and verification. A new patent—published today by the United States Patent & Trademark Office and detailed by PatentlyApple—shows Apple is continuing to work on 3D camera technologies that could land in future iOS devices. Apple’s patent described a 3D imagining camera that uses advanced microlenses, depth-detection, chrominance, and luminance sensors. The camera could recognize facial expressions and gestures while creating 3D models of scanned objects. PatentlyApple explained:

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Nuance launches ‘Dragon TV’ voice-controlled platform ahead of rumored Siri-powered Apple HDTV

Nuance, the speech recognition company currently powering Apple’s Siri in the iPhone 4S, announced (via TechCrunch) it would be dropping a new voice-controlled TV platform known as “Dragon TV.” Apple is —of course— expected to include Siri-like voice capabilities in the rumored Apple branded HDTV, but Dragon TV has beat them to it with a platform that will enable users to find “content by speaking channel numbers, station names, show and movie names.”

Nuance Communications Inc. (NASDAQ: NUAN) today unveiled Dragon TV, a unique voice and natural language understanding platform for TV, device and set-top box OEMs and service operators. Dragon TV makes finding and accessing shows, movies and content in today’s digital living room easy and fun for consumers.

Nuance provided a few examples of what type of voice-control commands might work on the platform, such as “Go to PBS” or “Find comedies with Vince Vaughn,” but a user’s commands could include “virtually anything.” The company also announced the platform will include social and messaging features, such as email, Twitter, messaging, Skype, and Facebook. Those features will also be voice-controlled allowing a user to use voice-commands, such as “Send message to Julie: ‘Old School is on TBS again this weekend – super excited’”.

According to the press release, the Dragon TV platform is already available to television and device OEMs with support for “all major TV, set-top box, remote control and application platforms.” As for specific platforms, the press release mentions Linux, Android, and iOS. There is —of course— a possibility that the technology used in the Dragon TV platform will land in a version of Siri for an Apple TV device.

Senior Vice President and General Manager at Nuance Mobile Mike Thompson said this regarding the announcement:

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