silver August 27

AAPL: 112.92

Stock Chart

Earlier this year, reports began to suggest that Apple would launch the iPhone 6S and iPhone 6S Plus in an additional color beyond the Space Gray, Silver, and Gold options that have been available in the popular iPhone 6 and iPhone 5s. Since then, there have been conflicting rumors regarding Apple’s color choice: some (including the Wall Street Journal) have claimed that the new iPhones would come in “pink,” while some analysts have referred to the color as “Rose Gold” (the discrepancy could be attributed to the similarity between colors). Today, our sources have confirmed that the new iPhones will actually come in a color that is unmistakably Rose Gold in both appearance and name…

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silver August 18

AAPL: 116.50

Stock Chart

Over the weekend, we learned some preliminary details about Apple’s planned updates for two of their most popular Mac accessories, the Apple Wireless Keyboard and Magic Mouse, in the form of FCC filings. Aside from new and improved connectivity thanks to Bluetooth 4.2, both accessories appear to have design deviations from their existing models, as detailed by the rough sketches accompanying the FCC filings. Based on these sketches, I decided to more fully visualize the changes Apple could be planning for an all new and more modern wireless keyboard based on other modern Apple product designs.

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silver April 10

In addition to opening pre-order sales for the upcoming Apple Watch and launching the new 12-inch Retina MacBook, Apple has refreshed its Beats Solo2 wireless headphone lineup with three new color options: gold, silver, and space gray to match your iPhone, iPad, new MacBook, or Apple Watch… expand full story


silver March 12

If you are like us, probably the toughest decision you are facing this year is figuring out which new Retina MacBook color you will be getting. The buying process otherwise is more like buying an iPad than a Mac with only 2 speed/storage models.

Will you match your Space Gray iPad and iPhone and now Apple Watch? Or, will you sport the same silver of the Macs that actually do some real work? Will you go off the grid and show your lawyer/banker colleagues who is boss with the gold model?

It is a tough and important call because you WILL be judged – you can’t just embarrassingly hide a MacBook in a wallet case like my Gold iPhone.  You’ve had a few days to mull it over. So what’s it going to be?

Apple supply chain buyers, this ^^^ data is on us. Feel free to send any leftover MacBooks as compensation. expand full story

silver September 10, 2013

As we were expecting, Apple just officially announced its new iPhone 5S live on stage during its event taking place now on the company’s Cupertino campus. The new iPhone 5S largely retains the same glass and aluminum design as Apple’s previous generation iPhone, but it does include upgraded internals, and a new gold color option and fingerprint sensor that we previously reported. The new iPhone 5S comes alongside the announcement of Apple’s much rumored lower-cost, plastic iPhone 5C unveiled during the event earlier today.

The iPhone 5s includes a new A7 chip, which Apple notes is the first 64-bit chip in a smartphone, something we reported previously that the company was testing. Apple says the new chip includes 2x general-purpose registers, 2x floating-point registers, and includes over 1 billion transistors on a 102mm2 die size. A7 makes the iPhone 5s over twice as fast in terms of speed, according to Apple, and also provides a 40x increase in CPU performance and 56X faster graphics. The new iPhone 5s hardware will also support Open GL/ES 3.0 and will still support 32 bit apps.

TouchID-iPhone5S-fingerprint-sensor-01Apple is also including a fingerprint sensor in the new iPhone 5s for a new security feature dubbed “Touch ID.” Embedded into the home button, the Touch ID capacitive sensor is 170 microns thin and will not only allow users to unlock their device, but also authenticate iTunes purchases.  Apple says that all fingerprints will be encrypted, stored securely and never uploaded to iCloud or its own servers. It also noted the fingerprint sensor will be able to support multiple fingerprints with the same device

The new iPhone 5s also include a new motion co-processor called the “M7” that Apple says works alongside the A7. It’s able to measure motion data continuously, as well as measure gyroscope, compass, and accelerometer data.

M7 knows when you’re walking, running, or even driving. For example, Maps switches from driving to walking turn-by-turn navigation if, say, you park and continue on foot. Since M7 can tell when you’re in a moving vehicle, iPhone 5s won’t ask you to join Wi-Fi networks you pass by. And if your phone hasn’t moved for a while, like when you’re asleep, M7 reduces network pinging to spare your battery.

The new chip will work with new CoreMotion APIs in iOS 7 that will allow developers to identify user movement. The first to take advantage of the technology is Nike with a new app called “Nike+ Move”.

Battery life: Apple says the new iPhone 5S will get 10 hours of 3G talk time, 8 hours of 3G browsing,a nd 10 hours of LTE and WiFi browsing. You’ll also get around 250 hours standby and 10 hours of video, according to Apple.

The iPhone 5s packs in a new camera system with a dual LED true tone flash, a new five-element lens designed by Apple, a F2.2 aperture, a sensor with a 15 percent larger active area, auto stabilization, and bigger 1.5 micron pixels. The camera also includes a new burst mode that will continuously take photos a rate of 10fps, and the 120fps slow mo mode that we reported about back in July. Head below for iPhone 5s pricing and availability: expand full story

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