statistics ▪ August 18

AAPL: 116.50

-0.66
Stock Chart

A new study from research firm MusicWatch shares some insight into Apple Music usage, including the percentages of users the subscription streaming service has been able to attract from Apple’s old iTunes music platform and competing services.

Around 11 percent of iOS users report actually using Apple Music (although 77 percent were aware it had launched), and that number is approximately the same among users purchasing or managing their music through iTunes. Compare those numbers to the approximately 40 percent of iOS users that MusicWatch says buy music in the form of digital downloads through iTunes.

In addition, the report notes that usage among existing iTunes Radio users sits at 18 percent. That would mean Apple Music has only attracted a small portion of iTunes users in general. While the numbers compared to iTunes usage are low, MusicWatch notes that the service has been able to convert around 52% of users that gave the service a try since launch. To me, that’s a good sign that the biggest hurdle is actually getting users to try the service. But how does usage relate to that of competitive services?…

expand full story

statistics ▪ March 11, 2014

xiOS_7-1_Adoption.png.pagespeed.ic.zq56hs23rs

Following Apple’s launch of iOS 7.1, the first major update to the OS that featured CarPlay, iBeacon imrpovements, and more, mobile analytics firm Chitika has released some numbers regarding the software’s adoption rate. According to the company’s detailed report, the update saw a 5.9% installation rate during its first 24 hours of availability.

The numbers are a little bit BS because obviously a non-zero percentage of users were developers and Apple employees using the 7.1betas. Here are 9to5mac’s numbers for instance.

Screenshot 2014-03-11 19.54.33

The data was collected from “tens of millions” of users in the United States and Canada, though the study doesn’t state the exact sample size. The full version of the report notes that the company typically employs a sample size of around 300 million devices.

That may seem low compared to the ridiculously fast adoption of iOS 7 last year, but Chitika reported similiar numbers for the previous update, iOS 7.0.6, which contained a critical SSL bug fix. Meanwhile, the entire set of 7.x updates has seen slowing growth in recent months, according to Apple…

expand full story

statistics ▪ May 16, 2013

Research firm IDC is out with its latest numbers for Q1 2013 today tracking worldwide smartphone shipments by OS and OEM noting Android and iOS combined accounted for 92.3% of all shipments during the quarter.

IDC noted that Apple and Android  shipments combined increased year over year approximately 59.1% with a total of 199.5 million units shipped worldwide during Q1. That’s up from just 125.4 million a year ago. Apple is clearly a large driver of the growth with the report pointing out that iPhone had its “largest ever first quarter volume.” However, despite that, Apple also saw a decline among usage of iOS compared to growth of the industry as a whole, allowing Android to keep its top spot by OS and Samsung to remain number 1 by OEM.

How far is iOS behind Android? According to IDC it accounted for 17.3% of the market in Q1 compared to 75% for Android. Of course this is likely taking shipments (not sales) into account and also doesn’t represent tablet usage that we know iOS continues to dominate.  expand full story

statistics ▪ May 1, 2013

Research firm IDC is out today with preliminary data from its quarterly study tracking worldwide tablet market share putting Apple at 40% market share compared to Android’s 56.5% of the market in Q1 2013. In the year ago quarter, Apple held 58.1% of the market surpassing Android’s 39.4%. IDC says Android shipments were increased thanks to strong growth of Samsung’s smaller sized tablets, while ASUS moved into the number 3 spot with 350.0% year over year growth due to strong demand for the Nexus 7:

ASUS managed to move into the number 3 vendor spot as it continued to see decent tablet shipment demand from the highly marketed Nexus 7 device. But, with Google’s I/O conference right around the corner and expectations of an imminent device refresh, the company will need to find a way to sustain its momentum. Amazon fell to the number 4 position, once again the victim of a highly seasonal product cycle.

Despite Apple taking number two behind Android for tablet shipments by operating system, it remains the top vendor by OEM taking a 39.6% share of the market vs Samsung’s 17.9% and 5.5% for ASUS. IDC notes that Apple actually exceeded expectations for Q1, where it typically experiences a drop off in shipments, by selling 19.5 million units compared to a forecast of 18.7 million: expand full story

statistics ▪ April 19, 2012

As of yesterday, security company Symantec released a statement claiming there were still 140,000 Macs infected from the recent Flashback malware outbreak that originally infected an estimated 600,000 Mac users. That was despite Apple issuing a Java security update to remove the malware. Today, security researchers from Kaspersky said during a press conference (via Ars Technica) that it estimated infections dropped to 30,000, while still warning more “mass-malware” on OS X is on the way:

“Market share brings attacker motivation… Expect more drive-by downloads, more Mac OS X mass-malware. Expect cross-platform exploit kits with Mac-specific exploits.”

Kaspersky also clarified that much of the Flashback infections were spread through trusted WordPress websites that have been hijacked rather than through malicious downloaded files as many assume. Ars explained:
expand full story

statistics ▪ March 13, 2012

We know that demand for the new iPad met expectations with Apple telling USAToday demand is “off the charts.” Apple also confirmed that the initial pre-order supplies were purchased with shipping times for the device slipping to “2-3 weeks.” Now, a new ChangeWave Research study of “1,604 business IT buyers” gives some insight into just how in-demand the new device will be in the enterprise.

From the study, we learn that approximately 22 percent of companies plan to buy tablets for their employees during Q2 2012. ChangeWave noted, among those companies, demand for iPad increased to the “highest level of corporate iPad demand ever” with 84 percent planning to make the new iPad their tablet of choice. The increase represents a 7-point jump from ChangeWave’s last study due to the new iPad launch. The study also aimed to find which carrier the companies plan to use for data services with their tablets. Not surprisingly, AT&T and Verizon were neck and neck:

expand full story

Submit a Tip

cancel

Submitting a tip constitutes permission to publish and syndicate. Please view our tips policy or see all contact options.

Powered by WordPress.com VIP