Yerba Buena Center for the Arts ▪ March 5

Render: Martin Hajek (based on our reporting)

Render: Martin Hajek (based on our reporting)

Tucked away at the bottom of the WSJ’s report on the often-postponed iPad Pro was a single sentence that, if correct, suggests that Apple could announce the 12-inch MacBook Air as early as Monday. Update: it did.

While suppliers are gearing up to ship the new 12-inch MacBook Air in large quantities in the second quarter, Apple’s launch schedule remains unclear, the people said.

WWDC traditionally has been the end of Q2, so unless Apple plans another event specifically for the new model (not impossible but I’d think not), the most likely time to announce it would be during Monday’s Spring Forward event, expected to major on the Apple Watch. Since this is a new product, not an upgrade of a current product, Apple could use some ramping time between the announcement and the actual launch.

We’d caution however that supply chain sources, which is apparently the kind the WSJ is using, often guess early when it comes to shipping times.

We exclusively revealed details of the radical new MacBook back in January. Sources described a markedly thinner and lighter machine squeezing a 12-inch higher resolution screen into a casing narrower than the current 11-inch MacBook Air. The machine is also said to take a minimalist approach to ports–likely even just a single USB C port for both power and data–and to be available in iOS device colors as well as plain anodized aluminum. expand full story

Yerba Buena Center for the Arts ▪ October 17, 2013

Image via AppleSpotlight

Image via AppleSpotlight

Ahead of its October 22nd iPad and Mac event, Apple has begun dressing up the Yerba Buena Center for the Arts in San Fransisco with banners. While the banners have just begun going up, it is easy to see that the banner will match the theme of the event’s invitation: fall-inspired leaves. We’ll continue to update this post as more images of the banners come through to tips@9to5mac.com. Thanks David Jones for the images!

Update: Blueprint of the entire banner:

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Yerba Buena Center for the Arts ▪ October 15, 2013

Apple_oct_invite

Earlier today, Apple announced that it will be holding its fall event on October 22nd. The event will take place at the Yerba Buena Center for the Arts in San Francisco, California. However, like in some past years, Apple will hold a simultaneous event to cater to media not located in the United States.

For its September 10 iPhone event, Apple held simultaneous satellite streams in Berlin, Tokyo, and Beijing. For the upcoming event, the stream will be held in London, according to members of international media invited to the stream. The London-based event will begin at 6PM local time and it will be held at the Kings Place Hall. This hall fits a few hundred people.

It is likely that the London stream will also offer an opportunity for local journalists to try out the new devices. We’re expecting an iPad mini with Retina display, redesigned full-sized iPad, new Macs, and talk of OS X Mavericks, so there will be plenty in store for the demo area…

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Yerba Buena Center for the Arts ▪ March 7, 2012

Apple is having a media event underway at the Yerba Buena Center in San Francisco to unveil its third-generation iPad tablet. The company’s CEO Tim Cook just took the stage to share news about the new iPad. The executive noted that Apple has three post-PC products: The iPod, the iPhone, and the iPad.

“Now any company would be thrilled to have just one of these devices,” he said. “At Apple we’re fortunate to have all three.”

In total, 172 million post-PC devices were sold last year, accounting for 76 percent of Apple’s revenue. He remarked:

We have our feet firmly planted in the post PC future.

Apple now has 362 retail stores that greeted 110 million visitors just during the holiday quarter of last year alone. The company sold a whopping 62 million iOS devices last quarter and 315 million in total—the same numbers Apple shared while announcing the winner of the 25 billionth App Store download.

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Yerba Buena Center for the Arts ▪ September 25, 2011

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