In the weeks and months before Apple’s media events, the newswires are stormed by tons of reports about Apple’s upcoming announcements. Due to the frenzy, it is hard to keep track of who said what and when. Therefore, we are putting together the more notable calls and how those reports turned out:
We did this for the iPhone 4S in October 2011, and this is our Apple iPad and Apple TV media event rumor wrap-up:
What came true?
March 7 keynote: In early February, AllThingsD called for an Apple iPad media event during the first week of March. At that time, we speculated a March 7 keynote due to the availability at San Francisco’s Yerba Buena Center (the location where Apple likes to hold these events) and Apple’s recent fondness for Wednesday events. iMore later outright reported on a March 7 third-generation iPad announcement.
Pre-orders and availability: The first clue at when Apple would publicly release the new iPad was when we broke the news that Apple would open a new store in London’s Harrods on March 16. In the days leading up to the event, our sources confirmed a March 16 launch in the United States and other countries, and these sources also pinpointed more international launches for the following Friday. In terms of pre-orders, we pinpointed a March 7 pre-order date for the new iPad.
The design: iLounge, which typically offers accurate Apple design information, perhaps because of its close relations with case manufacturers, was first to pinpoint an iPad 2-like design for the new iPad. It also said that this new design would be roughly half a millimeter thicker than the iPad 2’s design–which it is. In the weeks running up to the iPad’s announcement, The New York Times chimed in and said the design would be very similar to the iPad 2’s design.
Apple TV announcement: We first noticed shortages in the Apple TV supply chain on Feb 12. While some called the launch of an Apple TV at the iPad event ludicrous (30:00), “because it would take the focus away from the main attraction,” we broke the news that Apple would launch a new Apple TV model at the third-generation iPad event. At the time, we said that the new iPad would launch with a 1080P video service, and we pinpointed the device’s new Bluetooth 4.0 capabilities and J33 codename in the months’ prior. We also found Apple TV 3,1 references several months ago.
Siri Dictation: One of the notable features of the new iPad is its Siri Dictation support. It is a feature that allows users to dictate what they would like to type instead of using Apple’s touch-screen keyboard. In January, we broke the news that Siri Dictation would make its way to the new iPad thanks to some leftover strings in the early iOS 5.1 beta.
LTE: One of the most important upgrades in the new iPad is the new wireless system. Besides the new Bluetooth 4.0 and HSPA+ capabilities, the new LTE integration will do wonders for attachment loading, web browsing, and video watching. In August 2010, way before the “iPad 3” rumors started running at full-force, we reported that Apple was field-testing iOS 5 devices with LTE chips. We also said that the next-generation iPad was a very likely candidate to be a LTE device. In January, Bloomberg reported that the new iPad would sport LTE connectivity, then WSJ, iMore, and Reuters each followed up in the weeks after. The morning of the iPad event, Mr. X “confirmed” that 4G iPads would be sold worldwide.
The cameras: Alongside the third-generation iPad casing leaks came speculation surrounding the new iPad’s cameras. With the hole being bigger for the camera lens in the case leaks, many figured the new iPad would sport either the iPhone 4 or iPhone 4S camera. In the end, Apple merged the two ideas into what it is calling the “iSight” camera. As for the new iPad, this means the merging of the iPhone 4’s 5-megapixel shooter and the iPhone 4S’s advanced, custom optics system.
Retina Display: The Retina Display was perhaps the most rumored feature in the new iPad. After all, the 2,048-by-1, 536-resolution screen is the new iPad’s headline feature. Several news websites threw in their own sourcing for a Retina Display “iPad 3,” but it seems that the very first reports on a Retina Display iPad 3 (not iPad 2) came from analysts. The first major publication to confirm a Retina Display was the WSJ in August 2011, and MacRumors notably acquired a 2,048-by-1, 536 display in the weeks preceding Apple’s early March media event.
Pricing: We were able to report that new iPad prices would stay at the original iPad and iPad 2 price points ($499 to $829) a week before the event. We also said capacities would stay the same–which they did.
Processor: The new iPad’s processor situation came to an atypical end. While reliable publications like Bloomberg and iMore claimed that the new iPad would include a quad-core processor, The Verge reported that it would stay dual core but would include better graphics performance. The result was actually a combination of the two: The new iPad sports an A5X processor with a dual-core processing unit, but it adds quad-core graphics. Confusion and situations involving “broken telephone” between sources and publications seems likely here, but do not worry… Apple is still working on that promised quad-core CPU.
What did not happen?
The “iPad HD” name, which two reputable organizations reported at the same time, could be the biggest missed call. Senseg Haptics was put forward by Pocket Lint and the Guardian (we are hoping this hits next-generation!), even though the company’s Chief Executive Officer said on video that any final product is still a year away. LiquidMetal also made a suspicious statement the morning of the event that, as far as we know, is not a big part of the new iPad.
Digitimes had a flurry of posts that we called “each a bit more outlandish than the ones previous to it,” such as the 8GB iPad and no 64GB iPad. There was also the $70 to $80 price hike that we were able to debunk quickly.
We are already working on the next new set of Apple products that look to be new Macs, an iPhone, and maybe even some surprises like a 7-inch device and/or a TV later this year.