Apple seems to now feature the Avenir typeface in iOS 6.

An interesting Reddit discussion popped up about the discovery of the font in both Maps and Siri, check it out:

Avenir is completely new to iOS, because it does not appear in Apple’s font list for earlier versions of the mobile operating system. According to Fonts.com, designer Adrian Frutiger first released the sans-serif typeface nearly 25 years ago.

What do you think of the typography choice?

Related articles

FTC: We use income earning auto affiliate links. More.


Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author