Apple seems to now feature the Avenir typeface in iOS 6.

An interesting Reddit discussion popped up about the discovery of the font in both Maps and Siri, check it out:

Avenir is completely new to iOS, because it does not appear in Apple’s font list for earlier versions of the mobile operating system. According to, designer Adrian Frutiger first released the sans-serif typeface nearly 25 years ago.

What do you think of the typography choice?

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