Google just bought the brainchild behind popular iOS app Snapseed, Nik Software.

Snapseed, which has some features of the hit iOS app Instagram in terms of jazzy vintage filters, is just one of many desktop and mobile photography apps that Nik Software develops. Snapseed launched on Apple’s iPad in June 2011, winning “iPad App of the Year” soon after, and then it landed on the iPhone in August 2011 and Mac OS just four months later. The app also boasts a Windows counterpart.

Today’s announced buyout could notably help Google’s budding social network, Google+, better combat direct rival Facebook, which recently acquired Instagram and its 100+ million users.

Get Nik Software’s statement at 9to5Google.

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