Even after disastrous $900M write-down on discounted Surfaces, Microsoft still attacking iPad in new ad [Video]

Zach Kahn | Jul 19 2013 - 7:04 am PT

http://www.youtube.com/watch?v=wE7AQY5Xk9w&feature=youtu.be

Despite Microsoft’s disastrous quarterly earnings report, in which it took a $900M writedown on discounted Surfaces, the company has just pushed out a new ad for its Surface v. iPad campaign.

As with its previous advertisements, Microsoft bashes the iPad’s inability to perform certain tasks that the Surface is specifically designed to handle. This particular ad highlights the iPad’s lack of built-in back stand, USB port, and keyboard accessory, all of which are not built-in to or included with the iPad.

Interestingly, in this ad, the Siri-inspired voiceover says, “This isn’t going to end well for me, is it? Nope definitely not ending well,” which is particularly intriguing given yesterday’s financial results. As evidenced by these results, it would appear that Microsoft’s Surface is in a precarious position, and not Apple’s iPad.