KGI analyst Mingchi Kuo has released his estimates for iPhone sales over the launch weekend. The forecast is set at between 6 – 8 million units, accounting for both the 5c and the 5s. Apple opted not to report preorder sales figures for the 5c, leading some to speculate that demand for the device is weak. Kuo’s guidance does not seem to reflect this as an issue, however.
In 2012, the iPhone 5 shipped 5 million units across its launch weekend. If Apple hit the upper limit of Kuo’s forecast, 8 million units, that would result in sales growth of about 60%.
However, Kuo warns that supply is likely going to be a limiting factor in the near term. Kuo expects the available supply to skew heavily in the 5c’s favour, with only about a third of total supply in the launch period being 5s units. For the holiday quarter, Kuo says supply constraints will loosen to enable Apple to report record shipments of 55 million iPhones in fiscal Q4.
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Restraints are a MARKETING PLOY… they could have 50 million available, but you keep the idiot consumer salivating by making him wait.. and he will …
Your ignorance about supply chain management is supreme
Yes of course they could, because everybody knows that hardware is produced by elves with magic wands in hundreds of millions of units per day.
Good one :D
Selling fewer devices is a marketing ploy in the bizarro world, weirdo.
You must have missed the chapter about substitue goods in macro… Hello Galaxy Note 3 and Nexus 5.
That’s microeconomics, buddy…and by the way, stock restraints are used everyday as marketing ploys, specially by luxuy/status signaling products providers like Apple. Give some credit to Mr. Cook, please.
The line on launch day was absolutely INSANE at the nyc apple store. I don’t think anyone anticipated the 5s to sell like it did…