<a href="">Image via Sascha Segan</a>

Earlier this year, World Wrestling Entertainment (WWE) held a press conference to announce that it will be bringing its wrestling content to television and mobile devices via a new WWE Network. At the event, WWE Chief Revenue and Marketing officer Michelle Wilson announced hardware partners and that the network will provide its content via a 24/7 stream that costs $9.99 per month.

As shown in the video below (5:30 in), Wilson said that the network would become available on a slew of devices, including iOS devices, Android devices, Rokus, Amazon Kindle devices, Xbox hardware, and PlayStations. Rounding out the list of supported devices, Wilson said, is “a connected device that I am not allowed to mention at this press conference…”


The only major connected TV device not explicitly announced to support WWE is the Apple TV set-top-box, leading us to believe that the secret supporting product is the Apple TV. It is widely known that Apple enjoys controlling all aspects of its products, right down to the content makers that it works with. In addition to that speculation, audience attendees were given Apple TVs in special WWE packaging (image shown above).

When Wilson made her statement about the device she is “not allowed to mention,” an attendee in the front of the auditorium raised up the gifted Apple TV. In response, Wilson said, “you got the joke, I love it.” The WWE Network officially launches on February 24th, so perhaps the channel will show up on Apple TV boxes on or around that date. Another possibility is that the WWE is looking to be a launch partner for Apple’s upcoming Apple TV successor.

Yesterday, we reported that sources have indicated that Apple has a revamped Apple TV set-top-box in the works. We have been told that the new product will likely be introduced in the first half of 2014 and that new downloadable content types (such as applications) is a strong possibility for inclusion.

Last year, Apple added several new content channels to the Apple TV, including Bloomberg News, MLS Soccer, new Disney offerings, Watch ABC, and Vevo. We’ve previously published an extensive profile regarding how Apple and content providers work together on new Apple TV channels. Phone calls and emails to the WWE have not been returned.

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