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Dong Nguyen made waves at the weekend after announcing Flappy Bird would be removed from the App Store. In an interview with the Wall Street Journal, Nguyen explains his —  unorthodox — reasoning.

“It was just too addictive,” Mr. Dong said. He says he didn’t intend for people to play the game for hours at a time, as many gamers appear to have done.

“That was the main negative. So I decided to take it down,” he said.

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Although most developers usually dedicate more time to a title that becomes a smash-hit, Nguyen decided the game was too addicting to keep it on sale. Dong says he is ‘uncomfortable’ with the attention the game has brought him and is hoping to return to normality soon. He is unsure if he will return to his day job as a firmware engineer.

For the future, Dong says that he now has the freedom to create more games.

Since pulling it from Apple’s and Google’s app stores, interest in Mr. Dong’s other games, including “Ninjas Assault” and “Droplet Shuffle,” has increased. Mr. Dong says he is working on three prototypes in a similar vein to “Flappy Bird.”

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