You’d probably recognize that you’d walked into an Apple Store even if both logo and products were covered: the signature wooden tables, glass frontage and glass staircase would give it away. Apple successfully trademarked its store designs in the U.S. last year, and a European Union court has today approved a similar trademark application in Europe … 

Ifo Apple Store reports that the Court of Justice of the European Union over-ruled a refusal by the German patent court to approve the trademark.

In its ruling, the Court of Justice said the trademark hinged on three issues: the trademark must constitute a sign, be capable of graphic representation, and be capable of distinguishing the ‘goods’ or ‘services’ of one undertaking from those of other undertakings. The […] court ruled the design met all three criteria of EU trademark law, and approved granting trademark status.

It wasn’t certain that the trademark would be approved, in part, it is said, due to the crude nature of the drawing Apple submitted:


The stores are in the process of getting a slightly different look as Apple revamps the backlit visuals with ones inspired by its recent ad campaigns, along with a new organizational structure as Angela Ahrendts prepares for further international expansion.

Ifo Apple Store also reports that Apple is likely to open its 38th UK store next month, in Edinburgh, Scotland – which we first mentioned back in March. The store is in the heart of the Scottish capital, on Princes Street.


The store is rumored to be set to open on 2nd August. Apple already has three existing stores in Scotland, two in Glasgow, one in Aberdeen.

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About the Author

Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!

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