You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Oh dear. Just when we thought Microsoft might have gotten over its misleading Surface tablet ads attacking the iPad (and iPad mini), it has run three new ones, each attacking the MacBook Air (the other two are shown below the fold).

Microsoft’s decision to go on the offensive is perhaps understandable: while Apple can run a MacBook Air ad simply observing that it’s “the notebook people love,” poor sales of the Surface despite high marketing costs have so far resulted in Microsoft losing $1.7B on the device … 

NordVPN

The ads claim the Surface is as powerful as a MacBook Air while championing the the Surface’s touchscreen, pen and detachable keyboard that allow it to be both a tablet and a laptop – the very ‘worst of both worlds’ experience that resulted in such poor reviews.

The poor sales performance of the Surface led Microsoft to abandon its plans to make a Surface Mini, a decision resulting in some embarrassment when observers pointed out that the company had made several references to the smaller model in the Surface 3 user guide.

Microsoft’s ad campaigns for the Surface have been almost entirely negative, attacking not only Apple but Samsung too. The two other MBA-dissing ads can be seen below.

FTC: We use income earning auto affiliate links. More.

About the Author

Ben Lovejoy's favorite gear