Re/code via sources unknown says today that Apple has been considering the $400 price point for its wearable, expected to be announced on September 9th and available for sale in 2015.

Apple executives have discussed charging around $400 for the company’s new wearable device. Pricing has yet to be finalized for the forthcoming product, which is expected to begin shipping next year.  Sources say consumers should expect a range of prices for different models including lower priced versions.

The price positioning is reminiscent of Apple’s latest product launch, the iPad, in which price points of $1,000 were batted around before Steve Jobs took the stage and conjured up the jaw-dropping $499 starting price point.

But without knowing about the wearable product, how can we judge the price point…

As a price comparison, Samsung, LG and soon Motorola and others will be out on the market with devices in the $200+ range. Fitness bands typically run in the $100 range.  Apple obviously brings a premium hardware and experience to the table.

We’ll be covering Apple’s September 9th Flint Center announcement and all of the last minute details that come out.

Smartwatch landscap



About the Author

Seth Weintraub's favorite gear