Jony Ive appeared live today at Vanity Fair’s New Establishment Summit and talked about Apple’s design team, principles, and process. For example, the executive revealed that Apple’s core design team is made up of only about 16 people, and the company almost gave up on the first-generation iPhone because they weren’t sure they could get a touch interface working.
According to Business Insider, Ive said that no one has ever voluntarily left his small design team, which is a pretty fantastic track record. He also said that the rounded edges on the newest iPhone models were designed to make it feel thinner. Previous attempts had been made at creating a larger iPhone, but the squared edges made it feel bulky.
You can find some of the more interesting tidbits below. Video footage of the event below.
"The business of design isn't something I should be let close to" - Apple's Jony Ive #VFSummit— VANITY FAIR (@VanityFair) October 9, 2014
"A beautiful product that doesn't work very well is ugly" -- Apple's Jony Ive #VFSummit— Emily Chang (@emilychangtv) October 10, 2014
"I don't see it as flattery, I see it as theft, and it's lazy." - Apple's Jony Ive on Xiaomi''s copy-cat phone #VFSummit— VANITY FAIR (@VanityFair) October 10, 2014
Steve Jobs once told Jony Ive: "You're just really vain. You just want people to like you." Jobs said the work comes first. #VFSummit— VANITY FAIR (@VanityFair) October 10, 2014
"Copying: I think it's lazy, and I don't think it's ok." Jony Ive #VFSummit— Yves Behar (@yvesbehar) October 10, 2014
"It's incredibly humbling to watch the evolution of a product and technology (ie. the watch)" - Jony Ive #VFSummit— Morgan Beller (@beller) October 10, 2014
"There were a thousand reasons, and many occasions, where we nearly gave up" on touch - Apple's Jony Ive #VFSummit— VANITY FAIR (@VanityFair) October 10, 2014