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Jony Ive takes the stage at Vanity Fair’s New Establishment Summit, talks design of course (Video)

Image via Steve Kovach

Image via <a href="https://twitter.com/stevekovach/status/520360606994415617" target="_blank">Steve Kovach</a>

Jony Ive appeared live today at Vanity Fair’s New Establishment Summit and talked about Apple’s design team, principles, and process. For example, the executive revealed that Apple’s core design team is made up of only about 16 people, and the company almost gave up on the first-generation iPhone because they weren’t sure they could get a touch interface working.

According to Business Insider, Ive said that no one has ever voluntarily left his small design team, which is a pretty fantastic track record. He also said that the rounded edges on the newest iPhone models were designed to make it feel thinner. Previous attempts had been made at creating a larger iPhone, but the squared edges made it feel bulky.

You can find some of the more interesting tidbits below. Video footage of the event below.

[youtube https://www.youtube.com/watch?v=2oksetv3i90]

[tweet https://twitter.com/VanityFair/status/520362218500526080 align=’center’]

[tweet https://twitter.com/nickbilton/status/520358447229857792 align=’center’]

[tweet https://twitter.com/emilychangtv/status/520367063873761280 align=’center’]

[tweet https://twitter.com/VanityFair/status/520366744829841408 align=’center’]

[tweet https://twitter.com/VanityFair/status/520365817653776384 align=’center’]

[tweet https://twitter.com/yvesbehar/status/520366773258842114 align=’center’]

[tweet https://twitter.com/aaronemyers/status/520366499400130560 align=’center’]

[tweet https://twitter.com/jesskah/status/520366310455517185 align=’center’]

[tweet https://twitter.com/beller/status/520364258958127104 align=’center’]

[tweet https://twitter.com/emilychangtv/status/520363835383771137 align=’center’]

[tweet https://twitter.com/VanityFair/status/520363630844317697 align=’center’]

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Comments

  1. fredhstein - 9 years ago

    OK, I’m 67. But Sir Jony has to stop hanging out with older fashionistas. He’ll lose touch. The title says it all, “New Establishment Summit”.

  2. paul55br - 9 years ago

    Bravo Sir Jony!

  3. lagax - 9 years ago

    Will there be a longer video?