Withings announced its new Activité Pop smartwatch today during CES. While the original model will set you back $450, the new “Pop” version will only cost you $150. For that much lower price you’ll gain the same fitness-tracking functionality of the original, including compatibility with the Health Mate mobile app. Oh, and an eight-month battery.

A secondary hand on the face of the watch provides a simple way to quickly check how much of your daily exercise routine you’ve completed. The Activité Pop can measure many activities, from running to swimming, and even monitor your sleep cycle. It even has a silent, vibration-based alarm to help you wake up.

On top of all of this, you’ll also be able to get the Pop in three new colors: Sand, Shark Grey, and Azure.

Screen Shot 2015-01-05 at 2.43.45 AM

While it is certainly priced much lower than the $349 Apple Watch, the Activité Pop doesn’t boast quite the same feature set and may appeal to a different set of users. That being said, for the fitness-minded techie, Withings may have a hit on its hands (or rather, wrists).

The Activité Pop isn’t available for sale yet, but will be available exclusively through Best Buy’s web store for a limited time starting on January 5th. The full retail launch will take place in March.

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