Streaming music subscription service Spotify shared its latest user numbers today, announcing that it now has 15 million paid subscribers to its premium service and 60 million active users. Spotify’s paid user count of 15 million accounts is up from the 10 million paid subscribers it previously reported just over six months ago.
Since then, Apple has officially closed on its $3 billion deal to acquire Beats Electronics and Beats Music, which gave it access to its own on-demand music streaming subscription service. Before Apple’s Beats acquisition last year, the Spotify competitor was believed to have just over 110,000 paid subscribers of its own.
And while Apple has done relatively little to advertise Beats Music so far aside from an email blast and a prominent App Store position, recent reports have claimed an overhauled and potentially rebranded version of the Beats Music subscription streaming service could be included with a future version of iOS, bundling it with iPhones, iPads, and iPod touches, something Apple has already done with its Apple TV set-top box.
Additionally, Apple is reported to be working to make the cost of its overhauled on-demand music service more affordable at $5/month, cutting the fee in half from the current $10/month rate.