On the day of the annual Academy Awards ceremony, Apple has begun airing a new iPad Air advertisement highlighting how the tablet is used in the filmmaking industry. The new video advertisement is narrated with excerpts from notable movie director Martin Scorsese’s 2014 commencement speech at the NYU Tisch School of the Arts. The video, embedded below, is accompanied by a website highlighting specific stories of the iPad being used to make movies. These video stories were actually filmed and edited on iPads. The new website also discusses key video planning, filming, and editing applications for the iPad such as Final Draft, Garageband (but not the consumer-focused iMovie), and VideoGrade. This film-focused advertisement follows a music-oriented one that aired on the day of the Grammy Awards.
https://www.youtube.com/watch?v=-LVf4wA9qX4
The iPad wasn’t the only Apple star at the Oscars; company co-founder Steve Wozniak played a part in a Cadillac (not Apple Car!) commercial below:
https://www.youtube.com/watch?v=EGhaOV0BPmA
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Beautiful ad, as always. Apple actually understands that their products are for people.
But how will I know if my wife will love the dual core Tegra 2 chipset?
Ask her?
She will.
I’m sorry but if those people have money to buy all that equipment – cranes, stabilizers, etc – why would they use a crappy iPad camera to shoot their video if not for advertising purposes?
Camera costs a whole lot more than those things
Ain’t a GoPro better than the iPad camera, better suited for some of those tasks (like throwing paint at) and perhaps cheaper than those things?
Yeah I believe GoPro camera is actually about $100 less than the entry level iPad Air 2 showcased in this ad
Cant see how a gopro would be better aside from being cheap
Ipad has a 1080p camera, and there are apps that let you do things right away for vid recording
And you can edit on the go… Id pick the ipad over the gopro
Funny how every ad starts with a Chinese guy.
The Oscars also had a Samsung ad with a woman making a movie with her whatever android device it was.
Was I the only one to read Mercedes toward the end of the Cadillac Ad?
Anyone know where you can find the handheld mounts they were using with the iPads?
For me, what makes an iPad powerful isn’t a comprehensive set of filmmaking tools from writing the script to doing postproduction, but what’s important to me is using my iPad as an ssh client (free app): I can remotely control a Unix computer, and even write code in it. Vim with an external keyboard on iPad is as good as using vim on a proper computer. (No need to download finky coding apps with crappy in-app purchases).
Of course an Android tablet would do it at a cheaper price, but I have other uses for my iPad.