Apple appears to be taking its new Apple News app to the place that news often breaks (then spreads), Twitter. The Twitter handle @applenews has been dressed for the job for several months now although it’s been inactive before today and it isn’t yet marked “verified” by Twitter; Apple execs Eddy Cue and Roger Rosner are among those that follow the account, however, which suggests it’s an official Apple property. Here’s the first tweet that was shared today:
Follow us here for top stories & great reads from your favorite publishers, curated by our U.S. editors.
9to5Mac reported based on job listings last summer that Apple’s News app will employ human editors to curate stories featured within the app, and Apple recently started promoting the editor’s pick section within the app around iOS 9.3. Now it looks like Apple is going one step further and will use Twitter to drive attention to the Apple News app on iPhone and iPad…
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The new Top Stories section appears at the top of the Apple News app’s For You section, which collects new stories from sources you follow; the editor curated Top Stories section includes handpicked stories from sources you may not follow which makes Apple News app better at presenting timely stories happening each day.
Apple News first launched last September with iOS 9 on iPhone, iPad, and iPod touch, replacing the previous Newsstand app which was basically a special folder for publication apps that once offered additional privileges for developers. Apple News, instead, focusing on letting publishers push content directly into the Apple News app so readers have an enhanced experience without using a dozen different apps.
Assuming Apple does begin using the @applenews Twitter account as described above, it will only continue the pattern of Apple further embracing social media and Twitter in particular. Early last month, Apple started offering official technical support for its products through the @AppleSupport handle.
Apple has also given its News app a fair amount of attention during its first year of being a pre-installed app through iOS 9. Any publisher can use the Apple News Format since last month, the app gained support for sponsored posts, and iOS 9.3 added these changes:
- New Top Stories section in For You highlights the most important stories of the day
- Discover something great to read in Editors’ Picks, a selection of channels and topics handpicked by our Apple News editors
- Swipe left on stories in For You on iPhone to quickly share or save or swipe right for more options
- Play video stories right from For You — without opening the article
- Read stories and watch videos in landscape orientation on iPhone
- Change the text size in articles to make reading easier
The new Twitter account competes with the social network’s own Moments service that also launched last fall which similarly tries to surfaces developing stories then directs users into its own mobile app. Apple News is currently available in the United States, United Kingdom, and Australia. The tweet below appears to be the first example of how Apple plans to use this account: