Tomorrow is officially Earth Day and while it has already revealed some of its efforts, Apple this evening has uploaded a new video to its YouTube channel highlighting its green initiatives. The ad, entitled “iMessage – Renewable Energy,” highlights the company’s renewable energy efforts and encourages every one to “show some love for the earth.”
In the ad, Apple uses iMessage to explain how everyday users of services like iMessage are taking advantage of its green initiatives. The company shows that every time an iMessage is sent, it makes its way to an Apple data center, which is powered by 100 percent renewable energy.
Every time you send an iMessage, you’re showing some love for the Earth.
It’s an especially clever video to highlight Earth Day and Apple’s continued efforts to leave the world better than they found it. Last week, Apple launched a new campaign in the App Store to raise funds for the World Wide Fund for Nature, while Apple Stores around the world are also going green ahead of Earth Day. This week, Apple shared a collection of new playlists on Apple Music that the company said provides the “perfect soundtrack for Earth day – and beyond.”
You can view Apple’s new ad with an Earth Day focus below. The video is set to the song “Ophelia” by The Lumineers.
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Has anyone noticed that we only see these types of ads from Apple, I never see things like this from other manufacturers. Even with ads about how their devices improve the lives of people with disabilities, like the ad with the iPad giving the autistic boy a voice, that we saw earlier in the month. I love these ads!
So the latest video from Apple on iMessage was 1080p 60fps … Apple’s youtube videos rarely have done that and as far as I remember this is the first one. So lets assume Apple is going to be doing this with all its future videos. That means Apple is going to be setting the standard for 60fps videos and that could be interesting. 60fps videos really look smooth like butter and this could be a thing in the future. Apple has already set a standard for retina displays with the iPhone 4. If only its latest iOS updates worked ~60fps on older devices … :P
60fps only looks great for video games sports, and motion graphics, it makes narrative projects look cheap and “soap opera like”.
I like Apple products (some, not all) and services (some, not most or many). In the Venn diagram of Apple’s efforts, there are many circles outside my first statement.
maybe apple should talk about all the e-waste it generates
I was about to ask what “e-waste” was, and then I realized it was stuff like your comment.
Well, I thought it was a catchy ad…mainly the song though and the way things moved with the beat,