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Apple’s Q1 2017 record numbers in colorful context

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With Apple having confirmed analyst predictions by reporting a record quarter for both revenue and sales of iPhones, Macs and Watches, Six Colors has done its usual great job in pulling together a set of colorful charts that put the numbers into historical context …

The set of 18 charts make it easy to see how all the numbers compare with previous years. Revenue, for example, is up $2.5B year-on-year after the far greater declines in each of the previous quarters (above).

The four-quarter moving average (below) also provides an alternative view of revenue, making it easier to understand the overall trend pattern.

Other charts include profit; sales, revenue and growth for iPhone, iPad and Mac; average selling price across each of the same product lines; and the increasingly important services revenue.

In addition to the headline financials, Apple also revealed a few other snippets of information. Apple Pay users tripled in the course of last year, with transaction volumes up 500%. The company also hinted at more original TV content for Apple Music subscribers as the cable bundle was, said Tim Cook, ‘beginning to break down.’ Check out our live blog for more, together with the full set of charts over at Six Colors.

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Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!


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