In addition to promising AirPlay 2 support next year, Sonos has unveiled its latest wireless speaker: the Sonos One. The new model replaces the Sonos Play:1 in the lineup at the $199 level with models available in both white and now black. Sonos One is the company’s first wireless speaker with built-in voice control.

Sony A6500

Sonos is starting with Amazon’s Alexa voice assistant for music voice control which works just like other Echo devices, although the company says it is agnostic about voice assistants and wants to work with all options (implying Siri). Starting next year, for example, Sonos One will gain built-in Google Assistant as well.

While Siri isn’t baked in to the new speaker, Sonos did share that AirPlay 2 support means Sonos will be able to be controlled from any Siri-enabled device (like the iPhone and iPad), although details are still murky in this area.

As for the Sonos One, we’ll have a hands-on with the new speaker shortly. Spec-wise, the new One looks to be in line with the Play:1 it replaces, save for the addition of touch controls and voice input mics.

Pre-orders for the new Sonos One open today on Sonos.com ahead of the launch on October 24. Apple currently sells the Sonos Play:1 in Apple Stores and online (and Apple’s competing HomePod launches in December) so we’ll have to see what happens there. Sonos One is on display in New York City at the company’s flagship retail store starting today.

Sonos also announced that the public beta for its integration with Amazon Echo products is launching today for customers in the US, UK, and Germany. Sonos first announced this feature last year. This will enable voice control from Echo products with any Sonos speaker including existing products.

Sonos unveils smart speaker with support for multiple voice services

Sonos One launches with Amazon Alexa on Oct. 24; Google Assistant to follow in 2018

Additionally at launch, free software updates unlock Alexa voice control for current Sonos owners; Apple AirPlay 2 coming in 2018

NEW YORK – October 4, 2017 – Sonos today unveiled Sonos One, an all-new, voice-controlled smart speaker capable of supporting multiple voice services and playing music, podcasts, audiobooks, and other sonic content from more than 80 streaming services. With surprisingly rich sound and thoughtful design that fades into the background, Sonos One is priced at $199 USD and will be available globally on Oct. 24. Pre-orders start today at http://www.sonos.com.

At launch, music fans in the US, UK, and Germany can ask Amazon Alexa to control Sonos One out of the box, with full voice support for Amazon Music, iHeartRadio, Pandora, SiriusXM, and TuneIn. Alexa voice control for Spotify on Sonos One will be coming soon after launch. Voice transport controls like pause, skip, volume up and down, and even asking what’s playing will be available for all other music services Sonos supports. With Sonos One, owners can use voice to control their entire Sonos home sound systems.

In addition to support for music, Sonos One will allow owners to enjoy all the other great things people love about Alexa – they can hear the weather, set timers, listen to news and traffic reports, and even hear the latest sports scores. And Sonos One with Amazon Alexa is always getting smarter through cloud updates.

In 2018, the Google Assistant comes to Sonos One, making it the first and only smart speaker to support multiple major voice services. With the Google Assistant and Sonos, customers will not only have great sound and a beautiful speaker, but a personal assistant that’s ready to help throughout the day: listen to music, ask questions, keep track of the latest news, dim the lights, or hear about what’s next on the to-do list.

“We live in a golden age of streaming entertainment,” said Sonos CEO Patrick Spence. “But so much of this great content is being pushed through smart speakers that aren’t designed with sound quality in mind. With our open approach to collaboration, agnostic approach to voice services, the strength of our many innovative partners, and a sound platform designed for the whole home, we’re helping people listen more and listen better.”

Sonos One is part of the Sonos home sound system, so it works seamlessly with other Sonos speakers and gives you access to more than 80 music services. You can use Sonos One as a standalone speaker, wirelessly pair two of them for stereo sound, or use them with PLAYBASE or PLAYBAR to create home theater surround sound.

Customers outside of the US, UK, and Germany will enjoy everything you’d expect from a Sonos speaker – great sound, multi-room listening, and access to multiple music services – which makes Sonos One future-ready for when Sonos and a voice service launch together in new regions.

Current Sonos Owners Also Get Voice

Millions of existing Sonos owners in the US, UK, and Germany will also be able to control their entire Sonos systems using Amazon Alexa, thanks to a free software update the company made available today. All that’s needed is any Alexa-enabled device like an Amazon Echo or Echo Dot and the Sonos skill for Alexa. Play a song, skip forward and back through playlists, target one room or an existing group of rooms, and adjust volume – all using your voice. Sonos owners will be able to access all of the innovative natural language voice controls of Alexa and only available on Amazon Music. Amazon Music customers can ask for music based on decade, genre, tempo, mood, or even lyrics if they can’t remember the name of a song.

Apple AirPlay 2 Coming in 2018

Sonos also announced that it will begin supporting Apple’s AirPlay 2 in 2018, making it possible to play any sound from an iOS device – including YouTube videos and Netflix movies – on Sonos speakers throughout the house. Owners will also be able to ask any Siri-enabled device to control music on Sonos speakers.

Sonos made a number of other announcements at today’s event in New York.

Control Sonos on Your Terms: Since 2016, Sonos owners have been able to control Sonos directly from the Spotify app. And by the end of this year, Sonos owners will be able to control Sonos directly from additional music service apps, including Pandora and Tidal. Direct control from the Audible, iHeart Radio, and Kuke Music apps will come in early 2018.

Sonos App Gets Even Better: Available immediately, Sonos owners will see a refreshed app experience when they update their software. The app will continue to play a key role alongside voice and partner apps, all working together and complementing each other. New updates include simpler navigation, prominently placing the controls that matter most through a navigation bar at the bottom of the screen, making it easier to move music around the home and browse and access favorites from any service quickly.

Developer Platform Expansion and Certification Program: In 2018 Sonos will open its developer program and deliver APIs to any developer who wants to build compelling customer experiences on the Sonos Sound Platform. Partners and developers will have access to the tools, documentation, and support they need to drive faster innovation. The company also rolled out a certification program. Partners will have the ability to earn the “Works with Sonos” badge so Sonos owners will have assurance that companies building and innovating on the platform deliver experiences that meet the Sonos high bar for quality. Expect to see the first certified partners start rolling out in the coming weeks and months, starting with Wrensilva, TunesMap, Lutron, iPort, Wink, Yumoni, and Enno, from China.

New Retail Stores to Open in London and Berlin: Based on the success of its flagship retail store in New York, Sonos announced plans to open another store in London before the holidays, followed by a third location in Berlin in 2018.

There are many speakers out there that you can control with your voice, but most of them are just devices that make sounds, not systems designed for delivering great sound easily in any room of your home,” said Giles Martin, Sound Experience Leader at Sonos. “We essentially blended three separate ecosystems with the ability to start the music playing with voice, add songs to your playlist from the Sonos app, and play music in a different room from your Spotify app – it’s so simple to use but took quite a bit of work to create

Giles Martin, Sonos Sound Experience Leader

“We’re excited to work with Sonos to bring the power of Alexa and far-field voice control to help customers find and enjoy incredible sounding music,” said Tom Taylor, Senior Vice President, Amazon Alexa. “With the Sonos One, customers will be able to ask Alexa to help them with many things including playing their favorite albums, controlling smart home devices, getting the news, calling a ride, ordering dinner, and more, using just their voice. We can’t wait for customers to try this out!

Tom Taylor, SVP Amazon Alexa

Founded in 2002, Sonos® creates the leading whole-home sound system. Once a tech startup populated with nerdy engineers and brilliant designers who love music, Sonos has grown into a global music brand dedicated to transforming the experience of listening out loud to music in the home. Its wireless home sound system makes it easy for everyone to listen to the music they love in every room of their home, and appreciate it all with the highest sound quality.

Sonos is now in more than 60 countries, with dozens of streaming music providers, through thousands of retailers, and in millions of homes. With a constant investment in software and services, Sonos is improving the experience customers have with music in the home for years after they buy it. Sonos is changing the way people listen to music – one home at a time.

Sonos, Inc. is a privately held company, headquartered in Santa Barbara, California with additional offices in Boston and Seattle, as well as in the Netherlands, Sweden, Denmark, France, the United Kingdom, Australia, Germany and China.


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