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Apple has published two new videos advertising the new iPhone XS and XS Max and the new Apple Watch Series 4. Today is the official launch day for both products and Apple, in typical fashion, is letting users know.

For the Apple Watch, Apple has published a health-focused ad that shows off how Apple Watch can improve a user’s health, as well as all other features such as calling and playing music over LTE, which was introduced on the Series 3 Apple Watch.

For iPhone, Apple has published a new guided tour for the iPhone XS, iPhone XS Max, and iPhone XR (which comes out next month). As its title states, this is meant for users who are new to the iPhone X form factor; the video goes through new features such as Face ID and gestures, as well as Depth Control and Memoji.

Check out the videos below:

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