Analysts from Bank of America Merrill Lynch have suggested that Apple is facing a potentially worrisome “informal boycott” from consumers in China and India. A survey conducted by the bank’s equity research team, cited by Bloomberg, shows user interest in upgrading to iPhone dwindling, with most of the excitement coming from Samsung or Huawei products.
Further, the firm goes on to speculate that increasing trade tension talks aren’t helping the situation, with Apple potentially falling as the biggest victim as a result of the entire ordeal.
The analysts attribute the problem to three key issues,
- Trade war fears have already undercut the US equity market and fears of a hard landing for China add to that pressure.
- The trade war tends to weaken the yuan, making a broad range of US products less competitive and lowering the dollar value of earnings overseas.
- Informal boycotting of US products adds further to the US-China trade deficit
Using IDC data, Bloomberg visually represents Apple’s growing struggles overseas, as they’ve gone from number 2 in China down to number 3 in terms of units sold. With Xiaomi rapidly rising and Apple’s struggles increasing, it doesn’t seem unreasonable to think Apple could fall from the top 3 in China if drastic changes aren’t soon seen.
The report goes on to say:
According to a survey conducted by our colleagues in equity research, consumers in China and India are showing less interest in upgrading to an iPhone and more interest in upgrading to Xiaomi and Samsung. Apple sales may also suffer from a general redirection of Chinese demand away from U.S. products.
Today, however, Trump Commerce Secretary Wilbur Ross said China is not to blame at all for Apple’s earnings struggles.
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