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Supply-chain report claims Apple rejected Samsung displays for Apple Watch

DigiTimes report is claiming that Apple has rejected Samsung as a supplier of displays for the Apple Watch, and that all of them will be made by LG.

LG Display will supply Apple AMOLED panels for the Apple Watch, with shipments expected to reach about five million a month in 2015, according to sources at LG Display.

The company had been expected to split display production between the two companies, and the usual caution needs to be applied to DigiTimes stories, which rely on anonymous supply-chain sources.

The report claims Apple is hoping to sell upwards of 50 million smartwatches in 2015. Analyst estimates for sales of the Apple Watch range from 10M to 37M.

Apple has not yet given a launch date for the new device, stating only that it will go on sale “early next year.” The entry-level model will cost $349, but Apple has not revealed pricing for more expensive models. The top-of-the-range Edition models featuring solid gold cases are expected to go well into four figures.

Apple Watches will contain NFC chips that allow them to be used for mobile payment via Apple Pay with older iPhones. You’ll need to authorize the watch when you first put it on in the morning, and it will then remain validated for payment for as long as it remains in constant contact with your wrist.

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Comments

  1. Shadi Kabbesh (@iShadi) - 10 years ago

    “Ha Ha!” – Nelson Muntz

  2. how ironic would it be, apple gear lol

  3. standardpull - 10 years ago

    The supply chain for components is a very complex and sophisticated business. Suppliers must compete on price, quality, the ability to deal with changing demand, and ability to deliver on a specific timeline. Plus they need to conform to specifications, of course. This is all very difficult. No manufacturer can win every supplier position. And Apple is very expert at keeping their supply lines working well.

Author

Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!


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