February 13

AAPL: 133.29

1.17

The latest Sonos ad – shown during last night’s Grammys, alongside one for Apple’s Carpool Karaoke – echoes Apple’s famous ‘1984’ commercial, the hammer thrown through a screen replaced by a speaker thrown through a window. The Verge isn’t a fan.

This is no critique of capitalism, or the American way, or even the dehumanizing effect of technology — she’s only complaining because the people she’s observing haven’t dropped hundreds of dollars on Sonos speakers.

You can judge for yourself below. But if the ad does inspire you to invest in some Sonos tech, Brits might want to buy sooner rather than later as the company has announced that it will shortly be raising its UK prices by up to 25% …

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August 31, 2016

AAPL: 106.10

0.10

CBS adds commercial-free option to its ‘All Access’ streaming service

Whether you’re a cord-cutter or just want to watch CBS shows on-the-go without ads, the network has a new option worth checking out. CBS All Access, the broadcast channel’s streaming video service, is introducing a commercial-free option for subscribers. The new tier will come at a higher price, of course, and still include commercials during live broadcasts.

CBS All Access with ads goes for $5.99/month while the ad-free version will cost $4 more each month. The pricier $9.99/month plan enters Netflix territory, although CBS focuses on recently aired content. For comparison, Hulu’s ad-free tier (which includes broadcast network shows but not CBS) costs $11.99/month.

CBS All Access is available on a variety of devices including iPhone, iPad, Apple TV, and the web.

June 9, 2016

AAPL: 99.65

0.71

Apple has released a special ‘Shot on iPhone’ TV commercial for European markets called ‘The beautiful game’. It features iPhone photography of football stadiums, goalposts and players. The ad will likely air during the UEFA European Football Championship games, which kicks off tomorrow … expand full story

9to5toys 

April 18, 2016

AAPL: 107.48

-2.37

Taylor Swift features in another new Apple Music commercial, singing along to Jimmy Eat World

Taylor Swift and Apple Music have today launched another commercial on Twitter promoting Apple’s $9.99 streaming music service, featuring song ‘The Middle’ by Jimmy Eat World. It is unclear if the minute-long ad will be exclusive to online promotional channels or also be shown on TV.

November 5, 2015

AAPL: 120.92

-0.56

HTC copies Apple’s iconic 1984 commercial to advertise their iPhone copy

HTC’s launch of the One A9 has caught the attention of many. The company insists that the latest mid-tier device isn’t an iPhone copy, despite the fact that — from almost every angle — it looks like one. Having spent time with it, we agree in many ways. Even if it is, the very fact it runs Android 6.0 is a big enough differentiating factor for many consumers. Still, the Taiwanese manufacturer isn’t helping itself by releasing its latest advertising campaign.

The latest full length ad, named ‘Be Brilliant’ has a clear message: Be Different. Sound familiar?

July 27, 2015

After a pilot of its new “Sponsored Listening” advertisements last year, streaming music service Pandora Radio announced today that it’s rolling out the feature to all advertisers and listeners in its mobile apps. The feature rewards users with an hour of ad-free, uninterrupted listening as long as they first interact with an ad for at least 15 seconds. expand full story

9to5google 

July 21, 2015

Post to the community

Probably a little closer to reality than Apple’s latest.

April 17, 2015

Post to the community

Ben & Jerry’s spoofed Apple’s 1984 Superbowl commercial directed by Ridley Scott that the company famously used to introduce the Macintosh. Ben & Jerry’s, however, will be introducing an ice cream burrito called “Brrr-ito” squarely aimed at potheads for upcoming 420 celebrations. Check out the full promo below:

And Apple’s original 1984 commercial below:

April 13, 2015

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electrek 

September 2, 2014

Microsoft mocks Siri again in new commercial for Cortana & HTC One M8 (Video)

Microsoft, like Samsung, has been no stranger to directly going after Apple products in its latest TV commercials and online ads. Today, Microsoft has released yet another Siri-bashing ad comparing it to Windows own Cortana voice assistant feature on the HTC One M8.

Earlier this summer during its developer conference, Microsoft released its first ad going after Siri and comparing its functionality to the new Cortana personal assistant feature for Windows mobile devices. The previous commercial focused on the latest Nokia Lumia, while today’s ad highlights the recently announced Windows version of the HTC One M8.

Microsoft also taken on other Apple products in its recent ads including side-by-side comparisons of the MacBook Air and its Surface tablet in a commercial currently airing on TV.

Here’s to hoping Apple has some big Siri improvements up its sleeve that will come alongside the new iPhones later this month and possibly be at the heart of its wearable product also expected to be unveiled at its September 9 event.

August 17, 2014

Here’s some good news for Apple amid several months of controversy surrounding the Cupertino-company’s marketing efforts: Apples’ 2013 Holiday season television commercial “Misunderstood” has won a Creative Arts Emmy Award for most “outstanding commercial” in 2014. The award was announced on the Emmy’s winners list last night, and the Creative Arts Emmy Awards are presented for “guest performers on television dramas and comedy series, as well as the many talented artists and craftspeople behind the scenes to create television excellence.” The main, televised Emmy Awards ceremony takes place on August 25th…

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June 30, 2014

Bloomberg has published an interesting look at audience responses to Apple’s recent in-house advertising efforts compared to ads produced by the company’s long-time agency partner TBWA Media Arts Lab. As you can see from the graph above, Apple’s two most popular recent ads were both outsourced, though the in-house “Chicken Fat” (or “Strength,” as Apple called it) manages to come in at a close third. The data doesn’t include the company’s latest ad, “Parenthood…”

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April 21, 2014

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This latest iWatch concept goes completely overboard. Instead of just imagining what Apple’s much rumored iWatch would look like, ifyoucouldseethefuture.com is a mockup of Apple’s entire website as if the iWatch was just released. The includes the usual Features, Design, Experience, and Specs product pages, as well as a few videos including one with a Jony Ive voiceover ripped from old Apple ads. There’s no way in hell this is what it will look like, but it will be interesting to see how far off the concepts were when Apple actually releases the product. More on the people behind the concept here.

Head below for the full gallery and videos:

9to5toys 

February 28, 2014

Post to the community

Comcast commercial

Comcast Doesn't Give a F*CK from Tarik Ellinger

December 18, 2013

Tears everywhere: Apple features its new holiday commercial on its homepage

Apple clearly loves its new holiday ad: it has now featured it on the Apple.com homepage, with links to both the ad and the ‘full home movie.’

The ad has been generally well-received, with most describing it as endearing – replacing Apple’s usual product-focused approach with story-telling based on how the phone might be used. Apple used a similar approach with a recent iPad Air commercial, shown below.

Two of Apple’s most active Twitter users, CEO Tim Cook and SVP Marketing Phil Schiller have also tweeted out the YouTube link.

It is clearly something Apple is proud of and maaaybe its ad of the year?

December 16, 2013

[youtube https://www.youtube.com/watch?v=ImlmVqH_5HM]

As is tradition, Apple is airing a new holiday commercial this evening, this time highlighting the iPhone 5s, its movie making capabilities, and AirPlay with the Apple TV. The ad is set to the tune of “Have Yourself A Merry Little Christmas”. As you may recall, last year Apple highlighted the iPad and FaceTime, with an ad set to “I’ll Be Home For Christmas”. In 2011, Apple featured Siri and the then-new iPhone 4S.

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9to5google 

December 1, 2013

From 9to5Google:

kindle-fire-hdx-vs-ipad-mini

Amazon has never shied away from quietly mocking Apple’s iPad and that’s why this new Kindle Fire HDX commercial (via Amazon YouTube) and its distinctly British voice has us laughing. Calling it the “magical new iPad Air” in proper British tongue, the commercial is offset with the American accented intro of the 8.9″ Kindle Fire HDX.

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September 19, 2013

iOS 7 becomes first commercial software to support multipath TCP, allowing simultaneous Wi-Fi and cell network connections

It seems Apple included a bit of a networking surprise in iOS 7. According to a logs captured from an iOS device while connecting to Apple’s Siri servers, the latest version of the mobile operating system includes support for a new technology called multipath TCP. Multipath TCP allows devices to transmit data over multiple connection types at once, such as LTE, Wi-Fi, and Bluetooth.

Essentially, this allows devices to maintain their connection to the Internet or another device even if one of the connections fails. Say for example you were on a weak Wi-Fi network that kept cutting out while attempting to watch a YouTube video. On most Internet-connected devices, that video would stop loading when your connection died, and even if it quickly reestablish a connection by finding that weak Wi-Fi signal or switching to LTE, the device would have to reopen the connection to YouTube and start downloading the video again.

With MCTCP your iOS 7 device will be able to stay connected over both LTE and Wi-Fi at once. If your Wi-Fi connection fails, the LTE connection would continue downloading the data uninterrupted. You would likely never even know the difference unless you tapped the screen and checked your signal indicator.

iOS 7 is the first commercial software to ship with a working MCTCP implementation. The technology doesn’t require any special hardware, so existing devices will be able to take advantage of this feature, too.

August 15, 2013

Xi-Guohua-china-mobile-iphone

China Mobile Chairman Xi Guohua

China Mobile, the world’s largest Telecom with close to 700M subscribers, reported mixed earnings today on slow growth of its smartphone business relative to its competitors which both carry the iPhone. Chairman Xi Guohua noted this and said that talks with Apple on carrying the iPhone were progressing.

“Both sides sounded keen (during recent talks),” Xi told a news conference after announcing the company’s first-half results.

“Good progress was made in preparing for the commercialization of TD-LTE,” Xi said, referring to 4G “long-term evolution” network technology that may support newer iPhone models.

Dow Jones’ Paul Mozur noted the remaining issues to be worked out:

Working out the hurdles and signing up the world’s largest telecom would obviously be a big win for Apple and CEO Tim Cook, who would probably love to announce the carrier relationship at the upcoming September 10th iPhone event in San Francisco.   expand full story

electrek 

August 5, 2013

Nokia has released a new ad for its Lumia 925 today comparing the device’s camera to the iPhone 5 and simultaneously parodying Apple’s recent “Photos Every Day” TV spot. It’s not surprising that Nokia would choose to focus on the Lumia 925’s camera, as it made a big deal of the device’s 8.7 megapixel camera, dual LED flash, Carl Zeiss lens, and enhanced software camera features when it was unveiled. The dual LED flash is a feature that happens to be rumored for the next-gen iPhone. This also isn’t the first time that Nokia has compared the iPhone 5’s camera to its own smartphones, but it’s certainly the first time it has done a parody of an Apple commercial. Some scenes, like 50 seconds into Nokia’s ad, are taken directly from Apple’s commercial.

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