
The New York Times announced today that it is launching a new HTML5-based web app accessible to iPad users at app.nytimes.com. While called an “experimental web app” in the press release, the move mirrors a switch by other publications such as the Financial Times, which released a HTML5 web app last year in response to Apple’s subscription guidelines. The New York Times also already has a similar HTML5 app available in the Chrome Web Store. The press release explained the new app is available to digital subscribers with tablet access and optimized specifically for viewing on the iPad:
The app is available exclusively to digital subscribers to NYTimes.com with tablet access, which includes the Web + Tablet and All Digital Access packages. It is also available to home delivery subscribers who link their account for digital access. Subscribers are encouraged to send feedback about their experience with the app.
Apart from getting around Apple’s subscription guidelines and being able to control payments and the data associated with subscribers, many publications made the move to HTML5 to avoid having to redesign its apps for multiple platforms. However, for developers writing apps that rely on more processing power than a reading app, the ability to make the switch from native apps is not as easy. Speaking with the Montreal Gazette, the CEO of Aviary, which develops photo-editing apps, called it “completely unrealistic”:









Bumpers: 






We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.
Update: The Wall Street Journal 
Another patent application discovered 
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