Google has finally launched a full-fledged iOS app for users of its AdWords advertising service. The AdWords app arrives today as the first official iOS app for the service and it’s available for both iPhone and iPad users now.
Google has added yet another official application to its iOS App Store portfolio: Google Analytics. Analytics is Google’s popular service that allows website owners to manage and view data such as page views, demographics, and the technologies users utilize to access the website. The iPhone app also has the neat Real Time reports feature that allows website owners to view how many people are on the website at the current time. Google launched an optimized version of the Analytics app last year on Android and debuted a related AdWords app on iOS just last week. Like all Google apps, the Analytics program is on the the App Store for free.
Google today released an iOS app for its AdWords Express advertising service. The app, which is available for only Google’s automated AdWords Express advertising service aimed at small businesses, allows users to view stats from advertisements created with the service, edit the advertisements, adjust budgets, and get notifications related to campaigns directly from within the iPhone or iPad app:
AdWords Express helps you reach new customers on Google. Create your ad in less than 15 minutes, and only pay when potential customers click your ad to visit your website or give you a call. Stay connected to how your ad is doing — all from your mobile device.
– See how many calls, clicks and views your ad is getting
– Edit your ad text or adjust your budget anytime
– Get notified with important messages in your account
– Have questions? Call us at 1-855-235-8904 for free setup help
The app is free to download, but you’re required to enter billing information to pay for your ads.
Google already had an AdWords Express app available for Android users, but it doesn’t yet have mobile apps for its full-fledged AdWords service. On the flip side of the AdWords business, last year publishers got an official AdSense iPhone app from Google for monitoring advertising and revenues.
The Google AdWords Express app is available on the App Store now for iPhone and iPad users in the US.
iPad screenshots below:
Google today announced on its blog that it’s introducing an “updated ad experience” for Google Maps on iPhone, iPad, and Android that will display a small banner at the bottom of the screen when a user performs a search. Google used to display smaller banner ads that would pop up as an overlay on the map after searching for a location, but the new experience brings ads into the new bottom bar that Google introduced in its recent redesign of the Google Maps mobile apps.
Relevant ads on the Google Maps app can now appear at the bottom of the screen after a user performs a search. They include a title, ad text, and a link to get directions. Users can tap or swipe upward to see more information — this is a new click type known as “Get location details” and results in a standard CPC charge.
Just like the previous ads, tapping or swiping up on the new ads placed at the bottom of the screen will pull up details about businesses including images, reviews, phone numbers and addresses. Google’s recent update to the Google Maps mobile apps also brought Zagat ratings and Google Offers into the local business search results displayed on the new bottom navigation bar.
Google provides more information for advertisers interested in display local ads in Maps in its blog post here.
