Google introduces new local ads experience in Google Maps on iOS & Android
Google today announced on its blog that it’s introducing an “updated ad experience” for Google Maps on iPhone, iPad, and Android that will display a small banner at the bottom of the screen when a user performs a search. Google used to display smaller banner ads that would pop up as an overlay on the map after searching for a location, but the new experience brings ads into the new bottom bar that Google introduced in its recent redesign of the Google Maps mobile apps.
Relevant ads on the Google Maps app can now appear at the bottom of the screen after a user performs a search. They include a title, ad text, and a link to get directions. Users can tap or swipe upward to see more information — this is a new click type known as “Get location details” and results in a standard CPC charge.
Just like the previous ads, tapping or swiping up on the new ads placed at the bottom of the screen will pull up details about businesses including images, reviews, phone numbers and addresses. Google’s recent update to the Google Maps mobile apps also brought Zagat ratings and Google Offers into the local business search results displayed on the new bottom navigation bar.
Google provides more information for advertisers interested in display local ads in Maps in its blog post here.