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Apple AI researchers boast useful on-device model that ‘substantially outperforms’ GPT-4

Apple AI features iOS 18

Siri has recently been attempting to describe images received in Messages when using CarPlay or the announce notifications feature. In typical Siri fashion, the feature is inconsistent and with mixed results.

Nevertheless, Apple forges ahead with the promise of AI. In a newly published research paper, Apple’s AI gurus describe a system in which Siri can do much more than try to recognize what’s in an image. The best part? It thinks one of its models for doing this benchmarks better than ChatGPT 4.0.

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Siri in iOS 18: An AI revolution, or a sometimes useful dumpster fire?

Siri launched with the iPhone 4S in October 2011, replacing Voice Control with a more capable virtual assistant. A dozen years later, Siri has evolved into the primary way we interact with our Apple products.

Wait, no, I’m being told Siri sounds more natural but the core technology is roughly the same. Meanwhile, artificial intelligence now means generative AI and chat bots are based on large language models.

Siri and the rest of iOS 18 will join the AI revolution in June, ending our long national nightmare of Siri being somewhere between hot garbage and kinda useful sometimes. At least that’s what’s being reported, but we don’t really have a great sense of what to expect yet.

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Apple AI and why investors should expect revenue growth

Apple AI features iOS 18

Another day, another case of Apple stoking the growth fire on Wall Street with the magical two letters: AI.

Tim Cook’s shareholder meeting comments about Apple breaking new ground for AI this year were intended to excite investors. According to one analyst, however, the market has not been persuaded by promises. Still, they make the case for one investors should be optimistic about the company’s revenue growth with AI.

Meanwhile, Apple has found new ways to market existing silicon using AI. The term AI, not the technology, that is.

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