All Things D

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• Tim Cook
• iOS 7
• All Things D

Tim Cook teases Jony Ive’s overhaul of iOS 7

Michael Steeber May 28 2013 - 7:07 pm PT

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At this year’s All Things D conference, (catch our liveblog here), Tim Cook spoke briefly about the future of iOS in regards to Jony Ive replacing Scott Forstall:

Kara: What’s new in iOS?

Tim: Surprise is fun.

Kara: Is the iOS update dramatic?

Tim: Jony Ive is working on it.

In April, we reported that Jony Ive would be painting a fresh, yet still familiar look for iOS 7. Just last week, we gave more details about the changes in store for iOS, with Jony Ive unifying the applications to be “black, white and flat all over.”

When asked about the executive shakeup at Apple last fall, Tim gave a very closed response:

Kara: Asking about Scott leaving & collaboration. Scott was powerful and significant. What happened?

Tim: I won’t talk about anyone specifically. I think it has been an incredibly great change. Craig [Federighi] is running iOS and OS X. Eddy [Cue] focused on services. These changes have been great. Really, really great.

• AAPL Company
• Apple TV
• Apple News
• Tim Cook
• All Things D

Tim Cook says Apple has a “grand vision” for the Apple TV

Michael Steeber May 28 2013 - 6:38 pm PT

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At the All Things D11 conference, happening right now (check out our liveblog for more coverage), Tim Cook revealed that Apple has a “grand vision” in terms of the Apple TV:

This business has found many, many more customers that love the Apple TV experience. Great for customers and very good for an Apple learning point of view. Lots of us would agree that the TV space could be improved.

I don’t want to go into more detail on this. There is a “very grand” vision for TV. I have nothing to announce, but it is an area of incredible interest.

The Apple TV, which has long been a “hobby” of Apple’s, had been brought under the spotlight in the last few years, under rumors that Apple may be developing a full television set.

 I don’t want to go into technical details. TV remains an area of great interest to us. The work we’ve done on current Apple TV provides more knowledge than what we would have without that product. The popularity of the Apple TV has been greater than expected. It is encouraging. The TV experience is not an experience that many people love. It’s not an experience that you would say has been brought to date for this decade. It is like the experience from 10, 20 years and go.

Cook, as usual, has been very reserved about his comments toward unannounced products. He did, however, announce that the company has sold 13 million Apple TVs to date and 6.5 million in the last year alone.