While agreeing that Apple has to do more social network-type features, CEO Tim Cook noted at the D10 conference in California tonight that the company will consider killing the Ping social network feature baked into iTunes due to a lack of interest among users. He did mention that social has to be a focus despite Apple not necessarily having to own a social network, and he noted upcoming Twitter, Game Center, and iMessage integration in Mountain Lion bring new social elements:

What happened to Ping?

Cook: Apple doesn’t have to own a social network, but does Apple have to be social? Yes…You’ll see us integrate Twitter into the Mac OS as we introduce Mountain Lion. Game Center and iMessage could be thought of as social… We tried Ping and I think the customer voted and said this isn’t something that I want to put a lot of energy into… Will we kill it? I don’t know. We’ll look at that.