The Unofficial Apple Archive, a website that gathers hundreds of videos and images from Apple campaigns since 1977, has launched, and we’ve made a roundup of the weird and wonderful standouts.
Created by Sam Henri Gold, the archive goes beyond what we already know about the company. It also revealed some campaigns that have not been previously seen, including unreleased advertisements and internal materials from the marketing team.
With the Grammy Awards approaching this Sunday, Apple has posted a series of new billboards in Los Angeles featuring nominated artists as Animoji characters alongside the title of their work for which they’re nominated. The billboard reminds us that we can listen to the Grammy nominated albums on Apple Music.
Ken Segall, the ad exec behind Apple’s Think Different campaign, and the man who put the i into iMac, has praised Apple’s new holiday ad, saying that it shows Apple is still thinking differently.
This ad is a holiday card from Cupertino. It lines up perfectly with the values Apple has communicated for years. It’s not about technology — it’s about quality of life.
The takeaway is much the same as one gets from the “Designed by Apple in California” ad, but I like it a hundred times more. In that previous effort, Apple simply told us why it is different. This new spot tells an interesting story and lets us draw that conclusion for ourselves. It’s a more artful, more memorable way to make the point.
Once again, Apple demonstrates it’s a different kind of technology company. Most talk about what goes into their phones — Apple shows what we can get out of them … Expand Expanding Close
While Tim Cook didn’t seem to place too much emphasis on advertising being a core business for Apple when asked about mobile advertising during his recent D11 interview, BusinessInsider reports it has heard from sources that Apple is gearing up to launch an ad exchange service similar to recent efforts by Twitter and Facebook:
We heard it from an executive who is one of the biggest players in online advertising… an ad exchange would work by allowing advertisers to target users as they enter the Apple eco-system on their iPads, MacBooks, various web sites and apps. The system would alert advertisers that an Apple user arrived. Any advertiser tracking that user with a cookie (a piece of software that records previous web sites you’ve looked at) could then bid to serve an ad targeting that user.
When asked why Apple wasn’t making money off its mobile ad business in comparison to other companies such as Facebook, CEO Tim Cook told D11 attendees that the focus for advertising was making developers money, not Apple. Cook said the company would continue doing things in advertising only if it contributed to its developer community, but according to several execs in the advertising industry quoted in the report, Apple could have much bigger plans for its ad business in the months to come. Expand Expanding Close
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