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Apple Store Brussels

Four 'Apple Store Brussels' stories September 2015 - November 2015
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Campaign uses Apple Store opening queue clip to encourage organ donor registrations [Video]

Avatar for Ben Lovejoy Nov 5 2015 - 6:55 am PT
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A Belgian campaign group used the queue for the recent opening of the Apple Store in Brussels to create a clever video encouraging people to register as organ donors.

People on the waiting list for organ transplants ask those in the queue how long they have been waiting at the store, say they know how it feels to wait and offer to take their place in return for signing up to join the organ donor register. Organ donors can save up to eight people’s lives after their own death.

Back in 2010, Steve Jobs – who himself had a liver transplant – helped a California bill pass to make joining the register there a simple tickbox on the driver’s license form. You can also record your preference in the Medical ID section of the Health app, introduced in iOS 8.

[youtube=https://www.youtube.com/watch?v=c7B7EX_NroY]

Video: Apple opens redesigned Brussels Apple Store, featuring indoor trees and new touch-sensitive tables

Avatar for Benjamin Mayo Sep 19 2015 - 8:23 am PT
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In Belgium, Apple has opened its first ‘next-gen’ redesigned Apple Store in Brussels. The store features huge glass panes that curve around the exterior. The store has also reduced its reliance on backlit screen panels. Instead, Apple is relying on a single huge screen that covers one wall which will serve many purposes, including retail training and product marketing.

Inside, Apple has installed two rows of plant pots with real trees growing inside the store. Even more incredibly, the product tables (made of fine redwood) are actually motion sensitive with power outlets revolving into view when it detects people are nearby. Reader Franklin Schrans has sent in a video showing the cool moving tables in action …


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Apple video showcases the art & artists behind the opening of its new Brussels store

Avatar for Ben Lovejoy Sep 14 2015 - 5:52 am PT
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In the run-up to Saturday’s opening of the first Apple Store in Belgium, Apple has uploaded a video showcasing the artists behind the comic art it is featuring on the hoardings outside the store. Brussels is known for its comic art, with many young artists moving there to further their careers.

Apple asked 20 artists to each create five images to help tell the story of the city. The paintings are displayed along with the slogan ‘The creativity continues.’

[youtube=https://www.youtube.com/watch?t=41&v=dC7WPAH35AQ]

Featuring local artists at soon-to-be-opened stores seems to now have become standard practice for Apple. We’ve seen calligraphy used in Hangzhou, a combined painting and photo in Chongqing, and a mural in Miami.

Apple officially confirms first Apple Store in Belgium opens in Brussels on 19th September

Avatar for Ben Lovejoy Sep 4 2015 - 5:42 am PT
17 Comments

Apple has now officially confirmed the opening date of its first Belgian retail store, opening in Brussels on 19th September. The date is shown on the hoarding outside the new store, located on Avenue de la Toison d’Or (also known as Gulden Vlieslaan), and was confirmed by Apple to ANV.

The wording on the hoarding reads ‘Creativity, to be continued,’ and features paintings by local artists (below). The store is a large one, at 1500 square metres, reports iCulture. The store is not yet shown on Apple’s website.

We first saw job listings for Apple Store-specific roles in Brussels as long ago as December 2014, with more seen in May of this year … 
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