Brussels Stories February 9, 2016

Apple is set to open its largest Florida-based Apple Store yet in Greater Downtown Miami, according to a new report. Sources close to The Real Deal and South Florida Business Journal have confirmed that Apple has signed a lease with Miami’s new Brickell City Centre to open the new retail location.

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Brussels Stories September 14, 2015

Apple video showcases the art & artists behind the opening of its new Brussels store

In the run-up to Saturday’s opening of the first Apple Store in Belgium, Apple has uploaded a video showcasing the artists behind the comic art it is featuring on the hoardings outside the store. Brussels is known for its comic art, with many young artists moving there to further their careers.

Apple asked 20 artists to each create five images to help tell the story of the city. The paintings are displayed along with the slogan ‘The creativity continues.’

Featuring local artists at soon-to-be-opened stores seems to now have become standard practice for Apple. We’ve seen calligraphy used in Hangzhou, a combined painting and photo in Chongqing, and a mural in Miami.

Brussels Stories September 4, 2015

Apple has now officially confirmed the opening date of its first Belgian retail store, opening in Brussels on 19th September. The date is shown on the hoarding outside the new store, located on Avenue de la Toison d’Or (also known as Gulden Vlieslaan), and was confirmed by Apple to ANV.

The wording on the hoarding reads ‘Creativity, to be continued,’ and features paintings by local artists (below). The store is a large one, at 1500 square metres, reports iCulture. The store is not yet shown on Apple’s website.

We first saw job listings for Apple Store-specific roles in Brussels as long ago as December 2014, with more seen in May of this year …  expand full story

Brussels Stories June 2, 2015

Job listings suggest second Belgian Apple Store on the way, in Antwerp

Apple recently confirmed that it’s opening its first Apple Store in Belgium, in the capital Brussels. Job listings spotted by Dutch site iCulture suggest that a second Belgian store will follow, in Antwerp.

According to the job descriptions, Apple is looking for staff in the “province of Antwerp.” An exact city or location is not listed, but linked with the vacancy is a map of the city of Antwerp indicating that the store will be located in the center of Antwerp and not in a mall outside of town.

One suggested location has been the former Trade Fair building (above), due to be refurbished as a Marriott hotel with possible retail space beneath.

Apple is set to open the world’s largest Apple Store in Dubai later this year. The company is also preparing to finally make the Apple Watch available for sale in its retail stores.

Brussels Stories May 20, 2015

Apple is getting closer to taking its retail stores to a new market: Belgium. According to sources within Apple retail, Apple today sent out a memo announcing the new market. The note also was sent to gauge interest from employees who may be inclined to relocate to Belgium to assist with opening up the new location…

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Brussels Stories December 5, 2014

As it continues to expand its global reach through its retail stores, Apple has begun recruiting for Apple Store-specific positions in Brussels through job listings posted online. As MacGeneration points out, the upcoming Apple Store opening in the capital city will mark Apple’s first retail location in Belgium. expand full story

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