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Who would have guessed? Apple reportedly the most valuable Silicon Valley brand

Mike Beasley Mar 18 2014 - 8:36 pm PT

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According to a study uncovered today by the Silicon Valley Business Journal, Apple is the most valuable brand in all of Silicon Valley. The study, which was conducted by a consulting agency called Brand Finance, compared the value of 500 different brands to determine which one was worth the most. Each brand’s value was determined by “estimating the royalty rate that would be charged for use of the brand and factoring in future revenue.”

Much to no one’s real surprise, Apple was ranked the most valuable brand on the list, followed by Google and Microsoft in the second and third spots. According to the results of the study, Apple’s brand is worth $104.7 billion, or about 23% of its market cap. Google, ranked second, has a brand valuation of only $68.6 billion.

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Report: Apple loses rights to ‘iPhone’ trademark in Mexico

Jordan Kahn Nov 2 2012 - 9:28 am PT

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Apple’s ongoing fight to get control of the iPhone brand in Mexico is running into a bit of trouble, with El Universal and Electronista reporting today that a Mexican court denied “Apple’s injunction request on the grounds that the iPhone brand is too phonetically similar to iFone.”  The iFone brand is owned by a Mexican telecommunications company that apparently registered its trademark in 2003—four years before Apple:

Apple has lost an injunction bid that would have allowed it to continue selling iPhone-branded products in Mexico…The decision stems from a legal action that Apple initially filed in 2009 requesting that the company cease using the iFone brand in order to head off the possibility of consumer confusion… Apple sought unsuccessfully to gain sole control over the brand in the year after the iPhone first launched in Mexico.

It’s a possibility this could change Apple’s plans to launch the iPhone 5 this Friday on a number of Mexican carriers, but it’s more likely the company will appeal the decision or reach a settlement with iFone. We’ll update you when we learn more.