Cricket Stories January 14, 2015

Apple TV adds official Cricket Australia channel down under

Apple TV users in Australia are receiving new content today with the launch of Cricket.com.au on the platform. Cricket Australia, the governing body for professional and amateur cricket in Australia, made the announcement today noting that the channel will be free and offer the “latest videos as well as highlights from the archive.”

Cricket Australia on Apple TV will give fans free and immediate access to the latest news and features, extended highlights from every day of international cricket played in Australia this summer, as well as rare footage from the archives that showcase some of Australia’s most famous cricketing clashes… Cricket fans will also enjoy unique feature videos that go behind the scenes of Australian cricket and get closer to current stars and legends, like Shane Warne and Adam Gilchrist. Fans will also find cricket skills tutorials from the likes of George Bailey, Nathan Lyon and Ellyse Perry.

Apple TV users should be able to access the new Cricket Australia channel starting today. The press release says the app is entirely free but doesn’t specify whether or not users might be required at some point to purchase one of the service’s streaming subscriptions that usually cost $5/month or $30/year.

Last summer Apple TV users in the US also received access to cricket content through sports broadcaster Willow TV, the Official Broadcaster of Cricket in the United States and Canada. That channel, however, requires a $15/month subscription for access to most content.

Cricket Stories July 12, 2013

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AT&T has announced that it has come to agreement to acquire U.S. carrier Leap Wireless (which operates the Cricket brand) for $15 per share. The acquisition will cover all of Leap Wireless’s assets, expanding AT&T’s coverage to Leap’s 5 million subscribers.

Leap, notably, runs a pre-paid deal for iPhones in the U.S.

This move enhances AT&T’s spectrum, retail store count, employee number, and more, so it is likely a positive move for its wireless customers. It’s possible that this announcement is related to the upcoming press event AT&T has scheduled for July 16th.

Press release below:

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Cricket Stories April 22, 2013

Cricket lowers iPhone plan rates, rolls out family bundles

Though T-Mobile probably has more name recognition than no-contract carrier Cricket, the latter carrier is speaking up about its competitive iPhone plans.

Cricket is making its iPhone plans more affordable starting today, lowing its unlimited calling, messaging, and 1 GB data plan to $50, which has been standard for other devices. Customers can opt for 2.5 GB or 5 GB of data at $60 and $70, respectively.

Customers with two smartphones on a family plan can save $10 for each line at $40 per line for the standard plan.

It appears that Cricket isn’t going to sit back and watch T-Mobile and Virgin run away with pre-paid iPhone sales.

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